Overview
of telecom sector advertising in print during Jan-May’10:
AdEx Analysis
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Subject: Overview of
Telecom Sector advertising in Print during Jan-May*’10
(Note: The entire analysis is based on Col*Cms)
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| Highlights:
• Print
advertising of 'Telecom sector' up by 64% during
Jan-May*'10 compared to Jan-May'09.
• High
advertising share of 'Telecommunication Equipments'
in Print during Jan-May*'10.
•'Nokia
Corporation' was the top advertiser for 'Telecommunication
Equipments' advertising in Print during Jan-May*'10.
• 'Bharat
Sanchar Nigam Ltd' contributed the max. in advertising
of 'Telecommunication Services' in Print during
Jan-May*'10.
• 'LG
Cookie Pep Gd 510' occupied the top position among
the top 10 new brands of ‘Telecommunication
Equipments’ and ‘Virgin Mobile Prepaid’
was the most advertised new brand under ‘Telecommunication
services’ in Print during Jan-May*'10.
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The
segregation of the Telecom Sector |
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Volume
Growth of Telecom sector in Print |
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• During
Jan-May*'10, Telecom sector has seen growth of 64% in its
Print ad volumes compared to same period of 2009. |
| Share
of Telecom sector segments in Print |
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• 'Telecommunication
Equipments' had the max. share i.e. 59% of overall advertising
share of 'Telecom sector' in Print followed by 'Telecommunication
Services' and 'Corporate/Brand Image' with 39% and 1% share
respectively during Jan-May*'10.
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| Volume
Growth of Telecom sector segments in Print |
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• ‘Telecommunication
Equipments’ observed 3.5 times growth in its Print ad
volumes during Jan-May*’10 compared to Jan-May*’09.
• During
Jan-May*’10, TV ad volumes of ’Telecommunication
Services’ decreased by 18% compared to Jan-May*’09.
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Top
5 advertisers under the Telecom Sector Segments in Print |
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• Top
5 advertisers of 'Telecommunication Equipments' contributed
for 48% share in Print during Jan-May*'10.
• 'Nokia
Corporation','LG Electronics India Ltd' and 'Karbonn Mobiles'
were the top 3 advertisers of 'Telecommunication Equipments'
in Print during Jan-May*'10.
• 78%
share contributed by the top 5 advertisers in overall 'Telecommunication
Services' advertising in Print during Jan-May*'10.
• During
Jan-May*'10, top 3 advertisers of 'Telecommunication Services'
in Print were 'Bharat Sanchar Nigam Ltd', 'Unitech Wireless
Pvt Ltd' and 'Tata Teleservices'.
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Top
New Brands of Telecom sector segments advertised in Print |
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•
‘LG Cookie Pep Gd 510’, ‘Lava A9’,
‘Spice M 5252n’ were the top 3 new brands of ‘Telecommunication
Equipments’ advertised in Print during Jan-May *'10.
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Top 3 new brands of ‘Telecommunication Services’
advertised in Print during Jan-May*’10 were ‘Virgin
Mobile Prepaid’, ‘Uninor Talk Unlimted Plan’
and ‘Matrix International Roaming Sim Card’.
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Share
of Telecom Products in Metro/Non Metro/Mini Metro Newspapers |
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‘Non Metro’ Newspapers contributed the highest
i.e. 59% of overall Telecom sector advertising in Newspapers
followed by ‘Metro’ and ‘Mini Metro’
Newspapers with 24% and 16% share respectively during Jan-May*’10.
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| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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