Latest Newsletter from AdEx India, a division of TAM Media
Research
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A
glimpse of Print Innovative ad-layouts used in year 2006 |
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Highlights:
• Q1’06 witnessed the maximum innovations
• 51% of innovative ad layouts were from the publications
of North zone
• ‘Figured Outline’ ad-layout was used the
maximum during 2006
• ‘Internet/SMS Service’ was the top ranked
category for utilising the highest no. of innovative ad layouts
• Maximum usage of Innovative layout ads by a tea brand
- Greendale Tez tea
This week, AdEx India looks at the Innovative
ad-layouts used in Print in the year 2006. (Note: The entire
analysis is based on Volumes in Column Centimeters.) |
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| Quarterly
trend of Innovative layout ads on Print in the year 2006
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• Usage of
Innovative ad layouts was at best in Q1 ’06 compared to
other quarters of the year 2006
• Second and fourth quarter had nearly equal share of
Innovative ads
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Zone wise split of Innovative Ads used in Print
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Publications from the North Zone took a lead among its peers
with 51% of overall innovative layout ads in 2006
• West and south zone followed the trail with 20% and
14% share respectively
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| Different
type of Innovative layouts in Print in ‘06
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• Highest
usage of Figured Outline in the year 2006
• Other 2 Innovative ad-layouts with high usage includes
L and Circular shape which had contributed 18% and 17% respectively
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| Top
Categories with Innovative layout ads in 2006
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Internet /SMS service was the top-ranked category, for usage
of innovative ad layouts, with a share of 18% in year 2006
• Tea, Publication/books and Cellular Phone Service category
shared the 2nd slot, where each contributed almost equally
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Top
5 Brands with maximum Innovations in Print |
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Greendale Tez Tea with 7%share turned out to be the top brand
with max. no. of innovative layout ads
• Himani Good Morning Churan and Bagpiper Club soda
were at 2nd and 3rd places respectively
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| Watch
out for forthcoming interesting analyses in future.
(Analysis from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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