Travel & Tourism sector advertising in
print dips by 11 pc during 2007: AdEx Analysis
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Highlights:
• Travel & Tourism sector advertising dipped
by 11% in Print during 2007 compared to 2006.
• Private advertiser’s accounted for ¾
share of overall Travel & Tourism advertising in Print
during 2007.
• ‘Cox & Kings India Ltd' was number one advertisers
in the Travel & Tourism sector.
• ‘Ireland Tourism' topped the
chart of new launches of the Travel & Tourism sector in
Print during 2007.
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(Note: The entire analysis is based on Col. Cms)
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Volume Growth of Travel & Tourism sector
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• Print ad volumes of Travel &
Tourism sector has dipped by 11% in 2007 compared to 2006.
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Quarterly advertising share of Travel & Tourism sector
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• During the
1st half of 2007, 51% more advertising of Travel & Tourism
sector in Print compared to the 2nd half of the same year.
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Zone wise share of Travel & Tourism sector
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During 2007, Publications from West Zone had the largest share
of Travel & Tourism ad pie i.e. 40% share.
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Publications from the South and North zone together contributed
50% share of overall Travel & Tourism advertising in Print.
Where South had 26% share followed by North with 24% share.
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Newspapers
and Magazines were used by the Travel & Tourism sector
in an advertising ratio of 93:7.
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Top 10 Cities of Travel & Tourism sector
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• Top 10 Cities share aggregates
to 56% share of overall Travel & Tourism advertising share
in Print during 2007.
• Among the cities
'New Delhi' and ‘Mumbai’ had close competition
for the 1st position with marginal difference in their share
followed by National and Pune with 5% and 4% share respectively.
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Share of Travel & Tourism sector (Government vs Private
advertisers)
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Private advertisers had larger share of Travel & Tourism
advertising in Print compared to Government* Tourism Departments
during 2007.
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Rank Shift of Top advertisers of Travel & Tourism
sector in 2007
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• 3 out of Top 10 advertiser
in 2007 maintain their position compared to 2006 viz. 'Kesari
Tours', 'Raj Travels & Tours Ltd' and 'Kerala Tourism
Development Corporation'.
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During 2007, among the Top 10 position 4 advertisers belonged
to Government*Tourism Department.
(Government*: Central/State Tourism Departments
of India) |
New Brands advertised under Travel & Tourism sector in
Print
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• During 2007, 3 brands
of 'Kesari Tours' were among the top 10 list of new brands
of Travel & Tourism launched in Print.
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4 of the top 10 new brands were of Government* Tourism Department
to promote the events of their respective states.
• Rajim Kumbh 2007 : Chhattisgarh
Tourism
• Chennai Sangamam : Tamil Nadu Tourism
• Mysore Dasara 2007 : Karnataka State Tourism
• Utsavam (Kerala Art Festival) : Kerala Tourism Development
Corporation
(Government*: Central/State Tourism Departments
of India)
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Analysis of type of Advertisements used in Travel & Tourism
sector
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• Nearly 55%
share of Sales Promotional ads were based on ‘Discount
Promotion’ followed ‘Contest Promotion’
and ‘Multiple Promotion’ with 19% and 13% share
respectively during 2007.
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more such analysis click here...
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