Readymade Garments ad
spends rise 23% in Print medium in 1st three quarters of 2005:
AdEx study
November 10, 2005 |
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Key Findings:
• 23% rise in Print advertising spends in the 1st three
quarters of 2005 compared to same period in 2004
• Readymade Garments advertising grew 9% in 2004 over
2003.
• Summer and Winter are the most preferred time periods.
• Stanza and John Players top the brand list in Print
ads during the first three quarters of 2005.
• Maximum spends in English publications.
This week, AdEx India looks at the Readymade
Garments category. Let’s take a look at Readymade
Garments advertising spends during the years 2000 to 2004
in Print medium.
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• 9% rise in Readymade Garments ad
spends in 2004 compared to 2003.
• De-growth (5%) observed only in 2002 compared to 2001.
Which period is most preferred by Readymade
Garments advertisers across the year? The graph below gives
the answer.
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Maximum advertising takes place summers and winters.
Did Readymade Garments advertising showed any rise/dip in
Jan-Sept ’05 compared to Jan-Sept ’04 in Print
medium? The chart below gives the answers. |
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23% rise in Readymade Garments ad spends in 1st three quarters
of 2005 compared to that of 2004 in Print medium .
Let’s take a look at which are the Top 5 Readymade Garments
brands advertised in Print during Jan-Sept ’05
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• Stanza and John Players tops Readymade Garments advertising
in Print .
Publications in which language were preferred by Readymade
Garments advertisers in Jan-Sept ’05? The pie below
gives the answers.
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• 76% of the
ad spends in Newspapers, rest 24% in Magazines
• Maximum advertising in English publications.
We shall be coming out with similar analyses on other categories in the coming days |
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| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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