• In terms of advertising spends, Magazines observed a 15% growth, whereas Newspaper registered a 13% growth in 2005 compared to 2004

Now, let us have a look at top 5 genres that had the highest growth in 2005 compared to 2004.

• The high rise in the spend of Assamese and Sanskrit Children Magazines were the major contributors in the growth of ‘Children Magazine’ genre.
• English Lifestyle Magazine dominates the genre.

Here’s how Magazine genres fared in 2005 and their share in advertising spends.

• English Women’s Magazines form a major part (57%) of the ‘Women’s Magazine’ genre, which had the second highest share of 21%.
• Business Magazines secured third position with 13% share of Magazine advertising spends

Let’s have a look at which periodicity is most preferred in Magazines

• Weekly Magazines have the 38% share of spends, making it the most preferred periodicity in magazines
• Monthly Magazines are a close competition with 36% of Magazine advertising spends

Following is the list of the categories in 2005 that preferred to advertise in Magazines than in Newspapers

• Product Categories like Camera-Accessories, Eclairs and Hair Conditioners advertised solely in Magazines
• The other product categories advertised mainly in Magazines, but also spent some percentage in Newspapers

Lastly, a loyalty chart of Top 10 Magazine advertisers in the year 2005