Print advertising of
two-wheeler sector dips 18% in Q1 2005 compared to Q1 2004:
AdEx study
June 10, 2005 |
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Key Findings:
• 18% dip in Press advertising in Q1 ’05 compared
to Q1 ’04.
• Advertising in 2004 observes a
mere dip of 0.4%.
• ‘Bajaj Auto’, the
top advertiser in Q1 ‘05.
• Newspapers, the
thrust of Advertisers.
Auto Sector is divided in 3
sections ‘Two Wheelers’, ’Cars/Jeeps’
& ‘Commercial Vehicles’. This week, AdEx India
looks at ‘Two Wheelers’ category.
Below is the growth of advertising in press in the 1st quarter
of 2005 as compared to that of 2004 .
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18% dip in advertising in Q1 ’05 compared to Q1 ’04.
Below is the growth of ‘Two Wheelers’
advertising in press across the years 2001-04.
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• Advertising
dips 0.4% in 2004 compared to 2003.
• Highest growth
in 2003 (46%) across the last 4 years .
The table below shows the top advertisers in press in 1st quarter
of 2005.
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‘Bajaj Auto’ tops advertising in the 1st quarter
of 2005.
• 97% of advertising spends contributed by
top 5 advertisers in the 1st quarter of 2005
Do these ads appear more in Newspapers or Magazines?.
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• 97%
of ads in Newspapers whereas Magazines gets 3% share.
We shall be coming out with similar analyses on other sections
of ‘Auto Sector’ in the next week.
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| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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