Latest Newsletter from AdEx India, a division of TAM Media
Research
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| Snapshot
of TV and Radio Channel Promotions in Print |
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Highlights:
• Radio Channel Promotions saw a jump of
1.6 times in ad volumes whereas TV Channel Promotions rose
by 6% in Print in 2006 over 2005
• Radio Channel Promotions grew by 175% in Jan-Apr
’07 over Jan-Apr ’06 whereas there was a dip
of 23% in TV Channel Promotions
• Maximum usage of publications from North zone for
Radio and TV Channel Promotions
• Apart from English language, TV Channel Promotions
used high ad volumes in Hindi language publications. However,
Radio Channel Promotions focused on Regional publications
• More than 75% of ad volumes of Radio and TV Channel
Promotions in Newspapers
• Advertising by Radio Channel Promotions skewed towards
metro newspapers whereas nearly half of the advertising
share of TV Channel Promotions was in non-metro newspapers
• Entertainment Network topped the advertisers list
among Radio Channels; Star TV Network led TV Channels Promotions
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This
week, AdEx India looks at the advertising trends of Radio
& TV Channel Promotions in Print.
(Note: The entire analysis is based in Volumes in Column Centimetres.)
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| Growth
in advertising of Radio & TV Channel Promotions in Print
in 2006
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• Radio Channel
Promotions in Print witnessed a growth of 1.6 times in ad volumes
in 2006 over 2005
• 6% rise in ad volumes of TV Channel promotions in Print
in 2006
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Seasonality trend of advertising by Radio & TV Channel
Promotions in Print
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• Radio Channel
Promotions were at its peak in 4th quarter mainly due to advertising
by 4 players (i.e., Mathrubhumi Printing & Publishing, Radio
Sursangam, Sun Network and Malayala Manorama)
• Nearly equal ad volumes by TV Channel Promotions across
all quarters of 2006, with maximum in the 2nd quarter
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| Growth
in ad volumes of Radio & TV Channel Promotions in Print
in Jan-Apr ‘07
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• Radio Channel Promotions
in Print recorded a growth of 1.7 times in ad volumes in Jan-Apr
’07 over Jan-Apr ’06
• 23% dip in ad volumes of TV Channels in Print
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| Zone-wise
contribution by Radio & TV Channel Promotions in Print |
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• More than 50%
of ad volumes of Radio Channels went to publications from the
North and South zones in Jan-Apr ‘07
• High advertising by TV Channels in the publications
from North zone followed by West
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Publication
Language used by Radio & TV Channel Promotions in Print |
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Nearly 60% of the ad volumes of Radio Channel Promotions in
English publications followed by Regional publications
• High advertising by TV Channels in English and Hindi
publications
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Contribution
of advertising by Radio & TV Channels in Newspapers &
Magazines |
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75:25 ratio of advertising by Radio Channels in Newspapers
and Magazines
• Nearly 90% of ad volumes by TV Channels in Newspapers
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Metro
segmentation for Radio & TV Channel Promotions in Print
during Jan-Apr ‘07 |
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Radio Channels focused more on metro newspapers with more
than 75% of ad volumes in Jan-Apr‘07
• TV Channels used maximum advertising in non-metro
newspapers with 48% share followed by metro city with 40%
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Top
Players for Radio & TV Channel Promotions in Print |
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44% share of ad volumes accounted by the Top 5 advertisers
among Radio Channels in Print
• Star TV Network , Sony Network and Television 18 were
the top three players in TV Channel promotions in Print contributing
41% share
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| Watch out
for forthcoming interesting analyses in future.
(Analysis from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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