Analysis of Property/Real Estate advertising in Print in
Jan-Sept 2006: AdEx study
Wednesday, November 08th, 2006
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Key Findings:
• 72% jump in Real Estate Print advertising in Jan–Sept
’06 over Jan–Sept ’05
• Advertising skewed towards General Interest newspapers;
Northern newspapers had the highest 41% share in Real Estate
advertising in Jan-Sept ‘06
• In Magazines, General Interest had the highest 35% share
followed by Women’s genre with 26% share
• ‘DLF Group’ topped Real Estate print advertising
• Metro cities garnered a high 54% share of Real Estate
advertising in newspapers
This week AdEx India looks at the advertising trend of ‘Properties/Real
Estates’ in Print during the period of Jan-Sep 2006. (Note:
The entire analysis is based on Volumes in col. com). |
Growth
in Properties/Real Estates advertising in Print during Jan-Sept
‘06 over Jan-Sept ‘05
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• Properties/Real
Estate saw a 72% jump in advertising during Jan-Sept ‘06
over Jan-Sept ‘05
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Share of Genre used by Real Estate advertisers in
Newspapers and Magazines in Jan–Sept ‘2006
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• ‘General
Interest’ genre contributed 89% share of Real Estate advertising
in newspapers
• In Magazines, apart from General Interest
genre, there was a high share of advertising in Women’s
magazines in Jan-Sept ‘06. |
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wise share of Properties/Real Estates advertising in Newspapers
during Jan–Sept ‘06
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• Real Estate
advertising skewed towards Northern newspapers with 41% share
• Southern and Western newspapers followed with 29% and
25% share respectively |
| Top
Properties/Real Estate advertisers in Print in Jan–Sept
‘06
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‘DLF Group’ topped advertising with 6% share in
Print
• ‘Parsvnath Developers’ wa in 2nd
position with 5% share
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New
Real Estate advertisers in Print during Jan-Sept ‘06
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•
HDIL was on Top among the new advertisers in Print
• Assotech/Supertech in 2nd position |
| Share
of Properties/Real Estate advertising in Main Issue and Supplements
during Jan–Sept ‘06
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• 67% share
of advertising in Main Issue, remaining 33% share was contributed
by Supplements
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| Share
of Properties/Real Estate advertising in Metro, Non Metro
and Mini Metro cities in newspapers during Jan–Sept
‘06
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• More than
50% share of Real Estate advertising in Metro cities in newspapers
• Mini Metro cities garnered 12% share of Real Estate
advertising |
| Usage
of Print Innovative ad-layouts by Properties/Real Estate advertisers
in Jan–Sept ‘06
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• Maximum usage
of Figured Outline ad-layout by Real Estate advertisers followed
by L-shape layout ads in Jan-Sept ‘06
• ‘KLJ
Group’ topped advertising with maximum number of ads with
Innovative layouts
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| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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