Latest Newsletter from AdEx India, a division of TAM Media
Research
|
|
|
| Social
Advertisements show a 17 pc dip in ad volumes in print during
H1’07 |
|
Social
advertisements in print during the period January-June 2007
has registered a 17 per cent dip in ad volumes. Forty per
cent of the social ads were garnered by Central/State Governments,
while publications from the North zone had the maximum ad
volumes.
|
|
Highlights:
• 17 per cent dip in ad volumes of social advertisements
in print in H1’07 over H1’06
• 92:8 ratio of advertising by Government and non-government
organizations in print in H1’07
• 40 per cent share of social ads garnered by Central/State
Governments
• Publications from the North zone had the maximum ad
volumes
• High advertising by Government and NGOs in non-metro
city newspapers
• Govt of India topped the advertising chart followed
by Ministry of health and Family Welfare
|
This
week, AdEx India looks at the advertising trend of Social advertisements
on Print during Jan-June’07
|
| Volume
Growth in Social Advertisement on Print
|
|
• In the first
half of 2007, Newspapers saw a dip of 18% in ad volumes on Newspapers
whereas Magazines had a rise of 50% during the same period
• Advertising ratio of 98:2 was used for Newspapers and
Magazines respectively
|
|
Share of Government vs. Non Government organizations in Social
Ads
|
|
• Print advertising
had a ratio of 92:8 for Govt. and Non Govt. organizations respectively
• Out of 400 organizations (approx.), 59% were NGO’s
and the rest 41% were Govt. organizations
|
| Themes
of Social Messages on Print in H1 07
|
|
• Among Social ads,
‘Central/State Government’ had the maximum advertising
share followed by messages related to ‘Health Awareness’
and ‘Family Welfare’
• Maximum growth in ad volumes were registered in segment
relating to Agriculture, Education and Family Welfare in H1'07
over H1'06
|
Share
of advertising in Main Issue and Supplements in H1 07
|
| |
• Compared to
H1’06, advertising in Supplements registered a rise of
35% in H1’07 whereas Main Issue saw a dip of 23%
• A high 61% of advertising by Real Estate players in
Real Estate based supplements
|
Share
of National vs. Local Real Estate players in H1 ’07
|
| |
•
Local Real Estate players which accounted to 31% of ad volumes
saw a rise of 16% in H1 07 over H1 06 whereas there was a
dip of 13% in advertising by National players
|
Top
Real Estate players in Main Issue and Supplements
|
| |
•
Parsvanath Developers and Vian Infrastructure secured their
positions in the Top 10 list in Main Issue and Supplements
in H1 07
|
Average
Ads/Day by Real Estate players in Newspapers
|
| |
•
H1 07 saw approx. equal number of ads per day by Real Estate
firms in newspapers compared to H1 06
|
| Watch out
for forthcoming interesting analyses in future.
(Analysis from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
|
| |
