AC advertising in
print dips 9 pc during Jan-May ’09: AdEx Analysis
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Subject:
Snapshot of Air Conditioners advertising in Print during Jan-May
‘09
(Note: The entire analysis is based on Volumes in Col*Cms)
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Highlights:
• Print ad volumes of Air Conditioners
decreased by 9% during Jan-May ’09 compared
to same period in Jan-May ’08.
• ‘LG Electronics
India Ltd’ leads in advertising of Air Conditioners
in Print during Jan-May ’09.
• ‘Hitachi Ace Follow
Me’ tops the list of new brands of Air Conditioners
advertised in Print during Jan-May ’09.
• High share of Air Conditioners advertising
in Non Metro Newspapers during Jan-May ’09.
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Volume Growth of Air Conditioners
in Print during Jan-May ‘09
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During Jan-May ‘09, advertising of Air Conditioners
has seen a de growth of 9% in Print, compared to Jan-May ’08. |
Top
Advertisers of Air Conditioner in Print during Jan-May ‘09
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| •‘LG
Electronics India Ltd’, ‘Voltas Limited’
and ‘Hitachi Home & Life Solutions’ the top
3 advertisers of Air Conditioners in Print contributed for
44% share during Jan-May ‘09. |
| Top
New Brands of Air Conditioner in Print during Jan-May ‘09 |
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• ‘Hitachi Ace Follow Me’, ‘Panasonic
Econ Series’ and ‘Samsung Bio Sleeplus’
were the Top 3 new Air Conditioner brands advertised in Print
during Jan-May ‘09.
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Advertising of Air Conditioners in Newspapers
and Magazines was in the ratio of 99:1. |
| Share
of Air Conditioners in Metro/Non Metro/Mini Metro Newspapers |
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• 56% share of Air Conditioners advertising was in
Non Metro Newspapers followed by Metro and Mini Metro Newspapers
with 32% and 12% share respectively during Jan-May ’09.
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| Usage
of Sales Promotion for advertising of Air Conditioners in
Print |
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• ‘Multiple
Promotion’, ‘Exchange Promotion’ and ‘Discount
Promotion’ were the top Sales Promotion ad campaigns used
for advertising of Air Conditioners in Print during Jan-May
‘09.
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| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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