Print sees 10-fold rise in
number of brands advertised: AdEx Analysis
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| Latest
Newsletter from AdEx India, a division of TAM Media Research |
Subject:
10 Year Round Up of Print Advertising-Part 2
(Note: The entire analysis is based on Col*Cms) |
| A
Brief recap of the last week’s 10 Year Round up of Print
Advertising – Part1 |
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Part
1 Highlights:
• Print Ad volumes has seen rise of 2.2
times during 2008 compared to 1999.
• 3.6 times rise in Average
number of ads appearing per day on Newspapers during
2008 over 1999.
• 'Banking/Finance/Investment'
was the only sector to maintain its 3rd rank during
1999 and 2008.
• 'Corporate/Brand Image' was the only category
to maintain its 6th Position in the Top 10 categories
list in Print across both the years 1999 and 2008. |
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Part
2 Highlights:
• 10 times rise in number of brands advertised
in Print during 2008 compared to 1999.
• ‘IIPM’ was the
Top brand in Print during 2008 and ‘UTI’
in 1999.
• ‘Tata Motors Ltd’
had 3 of the Top 10 New brands advertised in Print during
2008
• English language Magazines were the top contributors
in 1999 and 2008 |
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Performance
of Brands in Print |
Growth in Count of Brands in
Print (1999 and 2008)
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10% rise in count of brands in Print during 2008 compared
to same period in 2007..
• Whereas 10 times rise in number of brands advertised
in Print during 2008 compared to 1999.. |
Top
10 Brands in Print (1999 and
2008) |
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Top 10 brands in Print during 1999 was a mix of 4 brands of
‘Durables’, 3 belonged to ‘Automobile’
and 2 were from ‘Banking/Finance/Investment’ sector.
• 2 of the Top 10 brands in Print were of ‘Baja
Auto Ltd’ during 1999.
• During 2008, 4 out of the Top 10 brands in Print had
advertised for ‘Social Cause’.
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| Share
of Top 100 brands of 1999 and
their contribution over the years in Print |
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• Top 100 Brands of 1999 in Print contributed for 30%
which decreased to 1% in 2008.
• From 2004 to 2008 the share of 100 brands of 1999
was below 3%.
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Performance
of New brands in Print |
| Top
10 New brands in Print during 2008 |
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• 4 of the Top 10 New brands belonged to Government
Departments.
• ‘Tata Indigo CC’,
‘Ministry of Steel’ and ‘Bharat Nirman’
were the Top 3 new brands advertised in Print during 2008.
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Language
wise share of Newspapers & Magazines |
| Share
of Newspapers Language wise (1999 and 2008)
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During 1999, English language Newspapers leads whereas during
2008 Regional language Newspapers had contributed maximum in
overall Newspaper ad volumes.
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Regional language and Hindi Newspapers had more share in 2008
compared to their respective share in 1999. |
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Share of Magazine Language wise (1999 and 2008)
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• English language
Magazines were the top contributors in 1999 and 2008.
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Regional and Hindi language magazines were at 2nd and 3rd position
respectively during 1999 and 2008.
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| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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