Domestic airlines
advertising in print down by 61 pc in Jan-Aug ’09:
AdEx Analysis
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Subject:
Overview of Domestic Airlines advertising in Print during
Jan-Aug ‘09
(Note: The entire analysis is based on Col*Cms) |
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| Highlights:
• Domestic Airlines has 18% share in
overall Airlines sector advertising in Print during
Jan-Aug ‘09.
• Print advertising of Domestic
Airlines decreased by 61% during Jan-Aug ’09 compared
to Jan-Aug ’08.
• ‘Spicejet Ltd’ was the top advertiser
of Domestic Airlines in Print during Jan-Aug ’09.
• High advertising share of Domestic Airlines
in Metro Newspapers during Jan-Aug ’09..
• More than half of Domestic Airlines ads were
for Sales promotion in Print during Jan-Aug ’09.
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Share of International and Domestic
Airlines in overall Print advertising
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Print advertising of International and Domestic Airlines in
the ratio of 82:18 during Jan-Aug ‘09. |
Volume
Growth of Domestic Airlines in Print during Jan-Aug ‘09 |
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Compared to Jan-Aug ’08, Domestic Airlines has recorded
a drop of 61% in its Print ad volumes during Jan-Aug ’09. |
Top
Advertisers of Domestic Airlines in Print during Jan-Aug '09 |
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• ‘Spicejet Ltd’, ‘Indigo Airlines’
and ‘Jet Airways (I) Pvt Ltd’ were the top 3 advertisers
of Domestic Airlines in Print during Jan-Aug ’09.. |
| Share
of Domestic Airlines in Newspapers and Magazines during Jan-Aug
‘09 |
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• Advertising of Domestic Airlines in Newspapers
and Magazines was in the ratio of 89:11 during Jan-Aug ‘09.
• ‘Fashion & Lifestyle’ magazines
accounted for 39% share of overall Domestic Airlines advertising
in Magazines followed by ‘Business/Finance/Economy’
and ‘News/Current Affairs’ magazines each with
15% share.
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| Share
of Domestic Airlines in Newspapers (Metro, Non Metro and Mini
Metro) |
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• 68% of Domestic Airlines advertising in Metro Newspapers
followed by ‘Non Metro’ and ‘Mini Metro’
Newspapers with 20% and 13% share respectively during Jan-Aug
’09.
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| Usage
of Sales Promotional Ad Campaign for Domestic Airlines in
Print |
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• 51% of Domestic Airlines ads in Print were advertised
for Sales Promotion during Jan-Aug ‘09.
• ‘Tariff Offers’ contributed for 80%
of total Sales Promotion ad campaigns used for Domestic
Airlines in Print, followed by ’Discount’ and
‘Multiple’ Promotions each with equal share
of 7% during Jan-Aug ’09.
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