Air conditioners advertising
in print up 13 pc during Jan-May ’10: AdEx Analysis
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Subject: Overview of
Air Conditioners in Print during Jan-May ‘10
(Note: The entire analysis is based on Col*Cms)
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| Highlights:
• Print ad volumes of ‘Air
Conditioners’ increased by 13% during Jan-May
’10 over Jan-May ’09.
• ‘LG Electronics
India Ltd’ was the top advertiser of ‘Air
Conditioners’ in Print during Jan-May ’10.
• ‘Panasonic Econ
Inverter Ac’ was among the top new ‘Air
Conditioner’ brands advertised in Print
during Jan-May ’10.
• 46% of ‘Air Conditioners’
advertising in Non Metro Newspapers during Jan-May
’10.
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Volume
growth of Air Conditioners in Print |
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• ‘Air Conditioners’ has seen growth of
13% in its Print ad volumes during Jan-May ’10 compared
to Jan-May’09. |
Top
advertisers of Air Conditioners in Print |
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• During Jan-May ’10, ‘LG Electronics India
Ltd’, ‘Matsushita Electric Industrial Co Ltd’
and ‘Hitachi Home & Life Solutions’ the top
3 advertisers together contributed for 57% of overall advertising
share of ‘Air Conditioners’ in Print. |
| New
brands of Air Conditioners in Print |
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• ‘Panasonic Econ Inverter Ac’, ‘Onida
5 Speed I-cool’ and ‘Panasonic Econ Virusfighter’
were the top 3 new brands of ‘Air Conditioners’
advertised in Print during Jan-May ‘10.
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Advertising
of Air Conditioners in Newspapers and Magazines was in the
ratio of 98:2 during Jan-May ’10. |
| Share
of Air Conditioners in Metro/Non Metro/Mini Metro Newspapers |
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• During Jan-May ’10, 46% of ‘Air Conditioners’
advertising in Non Metro Newspapers followed by Metro and
Mini Metro Newspapers with 28% and 18% share respectively.
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| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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