Skin care ad in print up 14 pc during Q1
of 2008
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Subject:
Overview of Skin Care products advertising in Print during Q1
2008
(Note: The entire analysis is based on Col * Cms) |
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Note: The
Analysis of Skin Care category does not include brands of
Toilet Soaps/Liquids and Talcum/Prickly Heat powders
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Highlights:
• Ad volumes of Skin Care category grew by
14% in Print during Q1'08 compared to Q1'07..
• ‘Face Creams' and 'Fairness Creams' had close
competition for the 1st position during Q1'08.
• ‘Ratan Ayurvedic Sansthan' was at number one
position in the Top Advertisers list of Skin Care category
in Print during Q1'08.
• ‘Lakme Pure Defense' was the
Top new brand under Skin Care category in Print during Q1
'08.
• Non Metro Newspapers garnered a high
share of 60% of Skin Care category advertising during Q1 '08..
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Volume Growth of Skin Care category in Print
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• 14% growth in advertising of
Skin Care brands in Print during Q1'08 over Q1'07.
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Contribution of segments of Skin Care category in Print
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Top 10 segments contributed 98% share of overall Skin Care
category ad pie in Print during Q1 '08.
• During Q1'08, 'Face Creams'
lead under Skin Care category closely followed by 'Fairness
Creams' to be at 2nd place and the 3rd place was occupied
by 'Range of Skin Care Products' with 16% share.
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Growing segments of Skin Care category during Q1'08
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Compared to Q1'07 'Face Wash' segment had recorded maximum growth
in its ad volumes in Print followed by 'Antiseptic Creams/Liquids'
and 'Petroleum Jelly' during Q1'08. |
Share of Top 10 advertisers of Skin Care category
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‘Ratan Ayurvedic Sansthan', 'Aroma Herbal & Ayurvedic
Industries' and 'G D Pharma' were the Top 3 advertisers of
Skin Care category in Print during Q1 '08.
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Top 10 advertisers contributed 68% share of overall advertising
of Skin Care category in Print during Q1 '08.
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Top New Skin Care brands advertised in Print
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• ‘Lakme Pure Defense' ,'Revlon
Touch Glow' and 'Ponds Flawless White' were the Top 3 new
brands advertised in Print during Q1 '08.
• Top 10 list
of new brands of Skin Care category advertised in Print comprised
of 2 brands each of 'Fairness Creams’, ‘Medicated
Skin Treatment' and 'Moisturising Lotions/Creams' during Q1'08
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Skin Care products advertised in Newspapers
and Magazines in the ratio of 76:24 during Q1 ’08. |
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Share of Skin Care category advertising in Newspapers (Metro,
Non Metro and Mini)
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During Q1'08, 'Non Metro' Newspapers had the largest share
of Skin Care ad pie in Newspapers followed by 'Metro' and
'Mini Metro' with 26% and 13% respectively..
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Overview of Skin Care category advertising in 2007
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• 20% growth in Skin
Care category advertising in Print during 2007 compared to
2006.
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Skin Care brands were advertised more during the last quarter
of 2007 and 2006..
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more such analysis click here...
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