Automobile Sector sees 10 pc hike in ad volumes in 2006
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Highlights:
• 10% rise in ad volumes of Automobile sector in 2006
over the previous year in Print
• Cars/Jeeps and Motorbikes garnered the maximum 78%
share of ad volumes in Print in the year 2006
• Most of the ad volumes of Automobile sector belong
to publications from the South zone
• Q3 saw peak in ad volumes of Automobile sector
in 2006
• 62% share of ad volumes in Automobile sector contributed
by Non-Metro cities newspapers
• Multiple and Price Promotions used maximum by
the Automobile sector
• Maruti Udyog leads Automobile sector
advertising closely followed by Bajaj Auto and Tata Motors
in Print in the year 2006
• Maximum usage of Innovative ad-layouts by Maruti Udyog
in the year 2006
This week, AdEx India looks at the advertising trends of IT
Sector in Print in the year 2006. (Note: The entire analysis
is based in Volumes in Column Centimetres) |
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| Growth
in ad volumes of Automobile sector in Print in the year 2006
over 2005
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| • Automobile sector saw
a 10% rise in ad volumes on Print in 2006 compared to the previous
year |
| Share
of sub-categories in Automobile sector in Print in the year
2006
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• Cars/Jeeps
had the highest 42% share in Automobile sector followed by Motorbikes
with 35% share in Print in the year 2006
• Commercial
Vehicles at 3rd position with 11% share |
| Zone
wise share of advertising in Automobile sector in Print in
2006
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• A high share of ad
volumes in the Automobile sector were contributed by publications
from the South zone in the year 2006
• Publications from North zone followed by West zone
with 29% and 26% share respectively |
| Quarterly
trend of advertising in Automobile sector in Print across
2005-06 |
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• The third quarter
of year 2006 saw the maximum ad volumes of Automobile sector
with drop in the subsequent quarter
• Q4 saw high
dip in advertising of Cars/Jeeps and Two Wheelers in the year
2006
• Year 2005 saw a rising advertising trend across
the quarters, with maximum in the last quarter |
Share
of Genres used by Automobile advertisers in Newspapers and
Magazines in the year 2006
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• In Newspapers, huge
advertising by Automobile advertisers in General Interest genre
• Among the Magazines, a high 36% share of ad volumes
belong to General Interest followed by 23% share of Automobile
genre in the year 2006 |
Share
of Automobile sector advertising in Metro vs Non Metro cities
newspapers in the year 2006 |
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• A high 62% share of ad
volumes in Automobile sector were contributed by Non Metro cities
newspapers in 2006
• Metro cities and Mini Metro cities
newspapers had a share of 25% and 13% share respectively |
Type
of Promotions used by Automobile advertisers in Print in the
year 2006 |
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• Brand Promotions
had the maximum 54% share followed by 42% share of Sales Promotions
in overall Automobile advertising in 2006
• Among
the Sales Promotions, maximum usage of Multiple Promotions and
Price Promotions by Automobile advertisers in Print |
| Top
Automobile advertisers in Print in the year 2006 |
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• Maruti Udyog
leads Automobile advertising with 13% share in Print in the
year 2006
• Close competition between Bajaj Auto and
Tata Motors for the 2nd position in Automobile advertising |
Sub-categories
with maximum share in new Automobile brands launched in Print
in the year 2006 |
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• Maximum 34% share of
new Automobile brands launched were contributed by Cars/Jeeps
in Print in the year 2006
• Commercial Vehicles had
a share of 31% in new brands launched |
Top
New Automobile brands launched in Print in the year 2006 |
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• Among the new Automobile
entrants in the year 2006, Bajaj Platina topped advertising
in Print
• The other 2 top entrants were Tata Indica
V2 Xeta Petrol and Hero Honda Two Wheelers Range |
Innovative
ad-layouts used by Automobile sector in Print in the year
2006 |
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• Figured Outline was the
most widely used ad-layout by the Automobile advertisers in
Print in the year 2006
• Maruti Udyog topped among
the advertisers using Innovative ad-layouts followed by Mahindra
& Mahindra |
| Watch out for forthcoming interesting
analyses in future. |
| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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