Ad volumes of soft drinks in print grew 2.1 times in 2006:
AdEx study
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Highlights:
• A huge 2.1 times growth in print ad volumes of Soft
Drinks in 2006 over the previous year
• ‘Aerated Soft Drinks’ garnered 80% of
the ad volumes in Print in the year 2006
• May & August 2006 saw the maximum advertising
• Most of the Soft Drink ads were seen in the Publications
from the North zone
• Women’s magazine & General Interest newspapers
had the maximum advertising share
• Coca Cola leads advertising with 51% share in Print
• High usage of Innovative ad-layouts
by Coca Cola in the year 2006’
This week, AdEx India looks at the advertising trends in Beauty
Products sector in Print in 2006. (Note: The entire analysis
is based on Volumes in Column Centimeters) |
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Growth
in ad volumes of Soft Drinks in Print in the year 2006 over
2005
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• Soft Drinks saw a huge
2.1 times rise in ad volumes in Print medium in 2006 compared
to the previous year
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| Share
of sub-categories in Soft Drinks in Print in the year 2006
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• Aerated Soft Drinks contributed
80% share of ad volumes followed by Non-Aerated Soft Drinks
with 20% share in Print in the year 2006
• Negligible
share by Range of Soft Drinks Products
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| Monthly
advertising trend of Soft Drinks in Print in the year 2006
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• High advertising by
Soft Drinks in the month of May followed by dip in the consecutive
months in Print in the year 2006
• Again a peak was seen in the number of ads in August
month |
| Zone
wise share of advertising by Soft Drinks in Print in 2006
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• 88% share of
the total ad volumes were contributed by the publications from
North, South and West zone in the year 2006
• Publications
from the North zone had the maximum 40% share
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Genre
of Newspapers and Magazines used by Soft Drinks in 2006
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Among the newspapers, 95% share of the ad volumes belong to
General Interest genre newspapers
• Women’s magazines contributed the maximum 43%
share of ad volumes followed by General Interest magazines
with 34% share in the year 2006.
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Top
5 Cola Giants in Print in the year 2006 |
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• The Top 2 advertisers,
Coca Cola and Pepsi Co contributed 77% share of the ad volumes
in Print in 2006
• GCMMF at 3rd position with 8% share
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Top
10 New Soft Drink brands launched in Print in the year 2006 |
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• Among the new Soft Drink
entrants of 2006, ‘Amul Stamina & Amul Kool Café’
topped advertising in Print
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| Top
3 Innovative ad-layouts used by Soft Drinks in Print in the
year 2006 |
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• Figured Outline (with
68%) was the most widely used innovative ad-layout by the Soft
Drinks brands in the year 2006
• Circular and L shape
were also used by the Soft Drinks |
Soft
Drink brands using Innovative ad-layouts in Print in 2006 |
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• Coca Cola was on Top
with 77% share of advertising with Innovative ad-layouts in
the year 2006
• Mountain Dew on 2nd position with
11% share |
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| Watch out for forthcoming interesting
analyses in future. |
| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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