Print advertising up 21 per
cent in 2008 – AdEx Analysis
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Subject: Overview of Print advertising during 2008*
- Part 1
(Note: The entire analysis is based on Col*Cms)
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Highlights:
• Print advertising saw a rise of 21%
during 2008*compared to 2005..
• High share of advertising
on Non Metro Newspapers during 2008*.
• ‘Education’ sector
leads in Print advertising during 2008*.
• 'Educational Institutions’
was the Top category in Print during 2008*.
• ‘Tata Motors’ was
the number one advertisers in Print during 2008*.
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Volume Growth of IT sector in Print during Jan-Nov* ‘08
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Print advertising has seen 1% rise during 2008* compared to
2007.
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Print advertising in Newspapers (Metro, Non Metro and Mini
Metro)
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• Non Metro Newspapers had maximum
share (53%) of overall Newspapers advertising share followed
by Metro and Mini Metro Newspapers with 35% and 12% share
respectively during 2008*.
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Top Sectors advertised in Print during 2008*
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• ‘Education', ‘Services’
and ‘Banking/Finance/Investment' were the Top 3 sector
in Print during 2008*.
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Rank Shift of Top Categories in Print during 2008* |
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• ‘Educational Institutions’,’
‘Social Advertisements' and 'Independent Retailers'
were the Top 3 categories in Print advertising during 2008*.
• ‘Hospital/Clinics’
and ‘Travel & Tourism’ category had moved
up in their respective ranks to be in the Top 10 list of
categories in Print during 2008*.
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Rank Displacement of Top 10 Advertisers in Print during 2008*
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• Top 3 advertisers in Print
during 2008* were ‘Tata Motors Ltd', 'Maruti Suzuki
Ltd' and 'LG Electronics Ltd’.
• Compared
to 2007, ‘SBI' and ‘Samsung India Electronics
Ltd’ had moved up in their respective ranks to be in
the Top 10 advertisers list in Print during 2008*.
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Top
Exclusive Advertisers in Print during 2008* |
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• During
2008*, ‘Arunachal Pradesh State Lotteries', 'Multani Pharmaceuticals
Ltd' and ‘Vellore Institute of Technology’ were
the Top 3 Exclusive advertisers in Print.
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