Hair Oils advertising
in Print medium rises 32% in H1 2005: AdEx study
September 08, 2005 |
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Key Findings:
• Hair Oils advertising up by 57% in 2003 compared to
2002 .
• 32% rise in advertising spends in 1st half
of 2005 compared to 1st half 2004.
• Himani Navratna
tops the brand list in Print ads in 1st half of 2005.
•
Advertisers use maximum spends in Newspapers
• Contests
are a hot choice of all promotional gimmicks.
This week, AdEx India looks at the ‘Hair Oils’
category. Let’s take a look at the growth in Hair Oils
advertising spends during the years 2001-04 in Print medium.
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•
57% rise in advertising spends in 2003 compared to 2002
• 2004 observed just 0.4% rise in advertising spends
compared to 2003
Has the category ad spends in the 1st half of 2005 increased
compared to spends in the 1st half of previous year in Print
medium? The chart below gives the answers. |
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• 32% rise
in advertising spends in the 1st half of 2005 compared to the
1st half of 2004
Let’s look at the Top 10 Hair Oils Brands advertised in
Print during the 1st half of 2005. |
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• Himani Navratna tops the brands list with 34% share
in the 1st half of 2005
• Dhathri Hair Care & Shanti Amla get the 2nd and
3rd position with 9% & 8% share respectively
Do Hair Oils advertisers spend more in Newspapers or Magazines?
The pie below shows advertising share in the 1st half of 2005.
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• 76% of the
advertising spends in Newspapers
• Magazines got 24%
of ad spends
Lastly, let’s find out what kind of promotions do Hair
Oil advertisers prefer? |
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• From overall
advertising spends, 77% share goes to Brand Promotion and the
balance 23% goes to Sales Promotions
• Of all Sales
Promotions, advertisers prefer Contest Promotions in their ads
We shall be coming out with similar analyses on other categories
in the coming days. |
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| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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