Passenger vehicles print
ad volumes up 14 pc during Jan-Aug 2010: AdEx Analysis
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Subject: Overview of
Passenger Vehicles advertising in Print during Jan-Aug 2010
(Note: The entire analysis is based on Col*Cms)
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| Highlights:
• 14% growth in Print ad volumes
of ‘Passenger Vehicles’ sector during
Jan-Aug 2010 compared to Jan-Aug 2009.
• ‘Passenger Vehicles’
contributed 62% share of overall advertising of
‘Automobiles Sector’ in Print.
• ‘Tata Motors Ltd’
was the number one Print advertiser (in ad volumes)
among ‘Passenger Vehicles’.
• ‘Maruti Car Range’
was the Top Print brand (in ad volumes) among
‘Passenger Vehicles’.
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Volume
Growth of ‘Passenger Vehicles’ Sector in Print |
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• Print advertising of ‘Passenger Vehicles’
sector has seen growth of 14% during Jan-Aug 2009 compared
to Jan-Aug 2010. |
Share
of ‘Passenger Vehicles’ Sector in Print |
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• ‘Passenger Vehicles’ sector contributed
for 62% share of overall ‘Automobile’ sector Print
ad pie during Jan-Aug 2010. |
| Top
Advertisers of ‘Passenger Vehicles’ Sector in
Print |
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• Tata Motors Ltd’ with 21% share topped the advertisers
list of ‘Passenger Vehicles’ in Print followed
by ‘Maruti Udyog Ltd’ and ‘General Motors
India Ltd’ at 2nd and 3rd place with 21% and 13% share
respectively during Jan-Aug 2010. |
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| Top
Brands of ‘Passenger Vehicles’ Sector in Print |
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• ‘Maruti Car Range’, ‘Chevrolet Beat’
and ‘Tata Car Range’ were the top 3 brands of
‘Passenger Vehicles’ advertised in Print during
Jan-Aug 2010. |
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