Mobile phone advertising in print drops 45
pc in H1 2008 – AdEx Analysis
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Subject: Snapshot of Mobile Phone Advertising in Print
Jan-Jun ‘08
(Note: The entire analysis is based on Col *Cms)
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Highlights:
• Mobile Phone category has witnessed
a dip of 45% in Print advertising during H1’08
compared to H1'07.
• West and South Zone leads with an equal advertising
share of Mobile Phones in Print during H1'08.
• 'Nokia Corporation' rules in advertising of
Mobile Phone brands in Print during H1'08.
• 'Spice S-585' topped the chart
of new brands of Mobile Phones advertised in Print during
H1'08.
• Sales Promotional ads garnered
a high share of 70% of total Mobile Phone ads in Print
during H1 '08. |
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Volume Growth of Mobile Phone category in Print during H1
'08 |
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• During Jan-Jun'08, Mobile Phone
category advertising in Print decreased by 45% compared to
same period of last year.
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Mobile Phones used Newspapers and
Magazines in an advertising ratio of 96:4 during H1 ’08.
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Zone wise advertising share of Mobile Phones in Print during
H1 ‘08
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• During H1 '08, Publications
from West and South Zone leads with an equal advertising share
of Mobile Phones, closely followed by North zone Publications
with 28% share.
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Market wise advertising share of Mobile Phones in H1'08
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• Top 5 state contributed for
more than 50% of overall Mobile Phones advertising share in
Print during H1'08.
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Share of Top 10 advertisers of Mobile Phone category
in Print
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During H1'08, the Top 10 advertisers share aggregates to 95%
of overall Mobile Phones advertising in Print.
• 'Nokia Corporation' leads with
35% share of Mobile Phone advertising in Print during H1'08
followed by 'LG Electronics India Ltd' and 'Spice Telecom Ltd'
with 20% and 13% share respectively.
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New Mobile Phone Brands advertised in Print
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• During H1 '08, 'Spice S-585',
'LG Bullet FM Phone' and 'Nokia 1209' were the top 3 new brand
of Mobile Phones advertised in Print during H1 '08.
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Analysis of type of advertisement used for Mobile Phones in
Print during H1'08
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Among Sales Promotional ad campaigns used for advertising
of Mobile Phones in Print during H1 '08, 'Add on promotion'
had the largest share of 43% followed by 'Discount Promotion'
and 'Multiple Promotion' with 35% and 10% share respectively
during H1 '08.
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