High advertising in General Interest Newspapers
& Women’s magazine during 2007
|
|
|
|
|
| |
Highlights:
• 3% rise in Print ad volumes during 2007 over
2006.
•'Education' sector leads in Print advertising during
2007.
•‘Maruti Suzuki Ltd’ was the number one
advertiser in Print during 2007.
• High share of Print advertising during
the last quarter of 2006 and 2007.
|
| |
This week AdEx India brings to you the 2nd part of Print
Advertising during 2007.
|
|
Highlights:
•High advertising in General Interest Newspapers
and Women’s magazine during 2007.
•'Planman Consultant India Pvt Ltd' topped the chart
of exclusive advertisers list in Print during 2007.
•Radio Channel Promotion grew by 20% whereas TV Channel
Promotion grew by 2% in Print during 2007.
•14% of ads in Print were of Sales promotion during
2007.
•53% of advertising in Non Metro Newspapers during
2007.
|
|
|
(Note: The entire analysis is based on Col. Cms)
|
Share of Main Issue vs Supplements in Print
|
|
|
• Main Issue and Supplements were used in the advertising
ratio of 80:20 during 2007.
|
|
Newspapers and Magazines were used in an advertising ratio
of 95:5 in 2007
|
|
|
•Among magazines
'Women' magazines had maximum share of 23% followed 'News/Current
Affairs' and 'Business/Finance/Economy' magazines with 21%
and 9% share respectively during 2007.
•‘Business/Finance/Economy’
Newspapers and Magazines each had 9% share of Print advertising
during 2007.
|
|
Top Growing Genre in Print
|
|
•Among
all the genres in print, ‘Media & Advertising’
recorded maximum growth of 41% followed 'City Centric' and 'Fashion
& Lifestyle' with 35% and 25% share respectively in 2007
compared to 2006. |
|
Top Exclusive advertiser in Print
|
|
•'Planman Consultant India Pvt
Ltd','Sikkim/Royal Government of Bhutan' and 'Silk Museum'
were the top 3 Exclusive advertisers in Print during 2007.
|
Radio and TV channel Promotion in Print
|
| |
| •During
2007, Radio Channel Promotion in Print grew by 20% compared
to 2006.
•TV Channel
Promotions in Print saw a growth of 2% during 2007 over 2006.
|
Share of Promotional ads in Print
|
| |
•Among all the Sales Promotional ads, 'Price Promotion'
had the largest share of 30% followed 'Add on Promotion' and
'Multiple Promotion' with equal share of 21% each during 2007.
|
Share of Newspaper advertising (Metro Vs Non Metro City)
|
|
•Maximum advertising of 53% in 'Non Metro' Newspapers
followed 'Metro' and 'Mini Metro' Newspapers with 36% and
12% share respectively during 2007.
|
| |
|
For
more such analysis click here...
|
| |
