The category which shows maximum growth from 2000 to 2003 is the footwear category. When probed deeper, the different brands in this category also don't follow regular trends in terms of ad spends across various channels. Brands meant for mass consumption, are generally advertised on mass as well as regional channels whereas brands meant for niche customers are advertised on the channels which are frequented by those niche customers.

Looking at print, the categories which show maximum growth are lifestyle and branded jewellery categories.

Advertising for branded jewellery is also on the rise because of the increased number of players in the branded jewellery market. The last couple of years have seen some of the most imminent personalities advertising for different brands of branded jewellery. Advertising for branded jewellery is not just magazine centric. Branded jewellery is also extensively advertised across major leading dailies.