Magazine ad volumes up 7 pc during Apr ’07-Mar
’08: AdEx Analysis
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Subject: Overview of Magazine
advertising during Apr ‘07- Mar ‘08
(Note: The entire analysis is based on Col * Cms) |
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A
brief recap of the last weeks Newsletter for Print Advertising
during Jan-Sep ‘08 – Part 1 |
Part
1 Highlights:
• During Apr '07 - Mar '08, Newspapers
and Magazines were used in an advertising ratio of 95:5.
• 7% growth in Magazine ad volumes
during Apr ’07 – Mar ’08 compared
to same period in Apr ’06- Mar ‘07.
• Maximum advertising on English
language magazines during Apr ’07 – Mar
‘08.
• 44% share contributed together
by ‘Women's’ and ‘News/Current Affairs'
genre.
• ‘L’Oreal India
Pvt Ltd’ was the top advertiser on Magazines during
Apr ’07 – Mar ’08. |
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Newspapers and Magazines were used in an
advertising ratio of 95:5. |
Growth in advertising on Newspapers and Magazines during Apr'07-Mar'08
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Ad Volumes on Newspapers has seen a growth of 3% during Apr
'07 - Mar '08 over Apr '06 - Mar '07.
• Whereas, 7%
growth recorded in Magazines ad volumes during Apr '07 - Mar
'08 compared to same period in last year. |
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Seasonality of advertising in Magazines during Apr'07-Mar'08
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• High share of advertising in
Magazines during Oct - Dec’07 - the Festive quarter.
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Language share of Magazines during Apr'07-Mar'08
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• During Apr '07 - Mar '08, English
Magazines accounted for 69% of overall Magazines ad pie followed
by Hindi language magazines.7.
• The Top 3
contributors in the Regional Magazine ad pie were 'Malayalam',
'Tamil' and 'Gujarati'. |
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Share of Magazine Genres in Print during Apr'07-Mar'08 |
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• Women's genre garnered a share
of 23% of overall Magazine ad pie, closely followed by 'News/Current
Affairs' genre with 22% share during Apr ’07 –
Mar’08.
• 'Business/Finance/Economy' and
'General Interest’ and 'Media & Advertising' genres
were at 3rd, 4th and 5th position respectively in the Magazine’s
genre list.
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Top 5 Growing Magazine Genres in Print during Apr'07-Mar'08
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• During Apr '07 - Mar '08, 'Children'
and 'Media & Advertising' had observed almost equal growth
in its ad volumes compared to Apr '06 - Mar '07.
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Top Sectors in Magazines during Apr'07-Mar'08
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'Services' sector had the maximum share of 14% closely followed
by 'Personal Accessories' with 13% share during Apr '07- Mar
'08.
• ‘Media’ with 8%
share came in at the 3rd place in overall advertising on Magazines
during Apr ’07 – Mar ’08. |
Top Sectors in Magazines during Apr'07-Mar'08
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‘L’Oreal India Pvt Ltd’, ‘Raymond Ltd’
and ‘Hindustan Sanitaryware & Industries Ltd’
were the Top 3 advertisers in Magazines during Apr’07
– Mar’08. |
Top Brands in Magazines during Apr'07-Mar'08
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‘Hindware Italian Collection’, ‘Ponds Age
Miracle’ and ‘National Stock Exchange of India’
were the top 3 brands in Magazines during Apr '07 - Mar '08. |
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more such analysis click here...
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