Cellular phone services
print ad volumes down 20 pc in H1: AdEx Analysis
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Subject:
Overview of Cellular Phone Services advertising in Print during
Jan–Jun’ 09
(Note: The entire analysis is based on Col*Cms)
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Highlights:
• Print ad volumes of Cellular
Phone Services have decreased by 20% during H1
’09 compared to H1 ’08.
• ‘Bharat Sanchar
Nigam Ltd’ had the max. share of all the
advertisers of Cellular Phone Services in Print
during H1 ’09.
• ‘BSNL 3G’
was the most advertised new Cellular Phone Services
in Print during H1’09.
• 61% of Cellular Phone Services advertising
on Non Metro Newspapers.
• 32% of Cellular Phone Services ads in
Print were for Sales Promotion during H1’
09. |
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Share of Cellular Phone Services
in Telecommunications services in Print
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Cellular Phone Services accounted for 77% share of overall
Telecommunication Services in Print during H1 ’09. |
Volume
Growth of Cellular Phone Services in Print during Jan - Jun
'09 |
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During H1 ’09, Print ad volumes of Cellular Phone Services
has declined by 20%, compared to same period in 2008.
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| Top
advertisers of Cellular Phone Services in Print during H1’09 |
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• Top 10 advertisers share aggregates to 98% of overall
Cellular Phone Services advertising share in Print during
the 1st half of 2009.
• ‘BSNL’ was the number
one advertiser with 34% share followed by ‘Reliance
Communication Ltd’ and ‘Aircel Ltd’ with
20% and 11% at 2nd and 3rd place respectively in the list
of Cellular Phone Services advertisers in Print during H1
’09.
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New Plans of Cellular Phone Services advertised in Print |
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• ‘BSNL 3G’, ‘MTS Mcard’
and ‘Tata DOCOMO’ were the Top 3 new Cellular
Phone Services advertised in Print during H1 ’09.
• Top 10 New Cellular Phone Services advertised
in Print comprised of 3 brands of 'Sistema Shyam Teleservices
Ltd' and 2 were of 'Bharat Sanchar Nigam Ltd' during H1
'09.
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| Share
of Cellular Phone Services in Metro, Non Metro and Mini Metro
Newspapers |
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Non Metro Newspapers leads with 61% share of overall Cellular
Phone Services advertising share in Newspapers followed by Metro
and Mini Metro Newspapers with 27% and 13% share respectively
during H1’09. |
| Usage
of Sales Promotion for the Cellular Phone Services in Print
during H1 ‘09 |
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‘Tarrif Offers’ has
the highest share i.e. 74% of the total Sales Promotional ad
campaigns of Cellular Phone Services seen in Print during H1
’09.
• ‘Multiple Promotions’
and ‘Contest Promotions’ with 11% and 8% share were
at 2nd and 3rd place in the list of Sales Promotional Ad campaigns
used for Cellular Phone Services in Print. |
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