Snapshot of Print advertising
during Q1 2010: Part 1 – AdEx Analysis
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Subject: Snapshot of
Print advertising during Q1 2010 – Part 1
(Note: The entire analysis is based on Col*Cms)
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| Highlights:
•‘Services’ was the
top sector in Print advertising during Q1 2010.
•‘Social Advertisements’
category had the max. share of overall Print ad
volumes during Q1 2010.
• ‘Tata Motors Ltd’
was the number one advertiser in Print advertising
during Q1 2010.
• Max. Print advertising
on Newspapers during Q1 2010.
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Share
of Sectors in Print advertising during Q1 2010 |
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• ‘Services’, ‘Banking/Finance/Investment’
and ‘Education’ were the top 3 sectors in Print
advertising during Q1 2010. |
Share
of Top Categories in Print advertising during Q1 2010 |
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• ‘Social Advertisements’, ‘Educational
Institutions’ and ‘Properties/Real Estates’
occupied the top 3 positions in the top 10 list of categories
in Print advertising during Q1 2010.2 categories each from
‘Education’ and ‘Services’ sector
made it to the top 10 list. |
| Key
Advertisers in Print during Q1 2010 |
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• ‘Tata Motors Ltd’, ‘Maruti Suzuki
Ltd’ and ‘SBI (State Bank Of India)’ were
the Top 3 advertisers in Print during Q1 2010.
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| Share
of Newspapers and Magazines during Q1 2010 |
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• Print advertising in Newspapers and Magazines was
in the ratio of 96:4 during Q1 2010.
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| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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