Life Insurance Advertising in Press registers 29% dip during
Jan-Nov ‘04 compared to Jan-Nov ‘03.
January 06, 2005 |
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Key Findings:
· 29% dip in Life Insurance Advertising in Press during
Jan-Nov ‘04 compared to Jan-Nov ‘03.
· Life Insurance shows opposite trend in Q3 2004 compared
to that of 2003 in Press.
· Life Insurance advertising up 591% in 2003 compared
to 2000 in Press.
· ‘LIC’ top Life Insurance advertising
in Press in 2004 (i.e Jan-Nov ’04).
This week, AdEx India looks at Life Insurance category. First,
let’s look at the Life Insurance advertising in Press
across Jan-Nov in 2003 and 2004.
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| 29% dip
in Life Insurance advertising in Press during Jan-Nov 2004
compared to Jan-Nov 2003.
Now, let’s look at the advertising behavior of Life
Insurance category in 2003 and 2004 in Press.
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| Q3 2004 shows an opposite
trend in Life Insurance advertising compared to Q3 2003.
Let’s look at the advertising spends of Life Insurance
in 2003 compared to the past years.
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| Life Insurance advertising
rises 591% in 2003 compared to 2000 in Press.
Lastly, let’s look at the advertisers that top Life
Insurance advertising in Press in 2004 (i.e Jan-Nov ’04).
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| Life Insurance
Corp of India tops Life Insurance advertising (with 39% of
the advertising share) whereas HDFC Standard Life Insurance
(with 12% of the share) stands at the 2nd position. Others
constitutes of Tata Aig Life Insurance, Dabur Cgu Life Insurance,
Metlife India etc.
We shall be coming out with similar analyses on other categories
in the coming weeks.
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| (Analysis
from AdEx India- A Division of TAM Media Research)
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