Snapshot of print advertising
during Jan-Sep ’09 – Part 2: AdEx Analysis
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Snapshot
of print advertising during Jan-Sep ’09 – Part
2
(Note: The entire analysis is based on Col*Cms)
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A brief recap of the
last week’s Newsletter for Print Advertising
during Jan-Sep ‘09-Part 1: |
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Highlights:
Print Advertising - Part 1
• 2% growth in Print ad volumes
during Jan-Sep ’09 compared to Jan-Sep’08..
•‘Education’
was the top sector in Print advertising during
Jan-Sep ’09..
• ‘Educational Institutions’
has the highest share of all categories advertised
in Print during Jan-Sep ’09.
• ‘Tata Motors Ltd’
was the number one advertisers in Print during
Jan-Sep ’09. |
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Highlights:
Print Advertising (Top 3 Sectors) – Part
2
Education Sector
• 10% rise in Print ad volumes
of Education sector during Jan-Sep ’09 compared
to Jan-Sep’08.
• High share of Print advertising of ‘Educational
Institutions’ category under Education sector
during Jan-Sep ’09.
• ‘Planman Consultant India P Ltd’
was the number one advertisers under Education
sector in Print during Jan-Sep ’09.
Services
• Print ad volumes of Services
sector decreased by 7% during Jan-Sep ’09
compared to Jan-Sep ’08.
• ‘Properties/Real Estates’
was the top category under Services sector in
Print during Jan-Sep ’09.
• ‘Cox & Kings India Ltd’
occupied the top position in the list of advertisers
of Services sector in Print during Jan-Sep ‘09.
Banking/Finance/Investment
• Print advertising of ‘Banking/Finance/Investment’
sector declined by 10% during Jan-Sep ’09
compared to same period in 2008.
• ‘Banking-Services
& Products’ category has the max. share
of ‘Banking/Finance/Investment’ sector
Print ad pie during Jan-Sep ’09.
• ‘SBI’ was
the top advertiser of ‘Banking/Finance/Investment’
sector in Print during Jan-Sep ’09.
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Snippets of Top 3 Sectors in Print
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Volume Growth of Education sector
in Print during Jan-Sep ‘09
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During Jan-Sep ’09, Print advertising of Education sector
has seen growth of 10% compared to Jan-Sep ‘08. |
Share
of categories advertised under Education sector in Print |
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‘Educational Institutions’ category has the highest
share i.e. 72% of overall Education sector Print adpie during
Jan-Sep ‘09.’Coaching/Competitive Exams’
and ‘Computer Education’ occupied the 2nd and
3rd place respectively in the Top 10 list of categories under
Education sector.
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| Top
Advertisers of Education sector in Print during Jan-Sep ‘09 |
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• 'Planman Consultant India Pvt Ltd', 'Forum for IIT
JEE Limited' and ‘Annamalai University’ were the
Top 3 advertisers of Education sector in Print during the
Jan-Sep ‘09.
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| Volume
Growth of Services sector in Print |
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• Print advertising of Services sector declined by 7%
during Jan-Sep ’09 compared to Jan-Sep ’08.
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| Share
of Services sector - categories in Print during Jan-Sep ‘09 |
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• ‘Properties/Real Estates’ with 29%
share led the Services sector in Print during Jan-Sep ’09.’Hospital/Clinics’
and ‘Travel & Tourism’ categories with 22%
and 14% share followed at 2nd and 3rd place respectively
during Jan-Sep ‘09.Top 10 categories share aggregates
to 94% of overall Services sector Print ad pie during Jan-Sep
’09.
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| Top
Advertisers of Services sector in Print during Jan-Sep’09 |
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• ‘Top 3 advertisers of Services sector in
Print during Jan-Sep ’09 were ‘Cox & Kings
India Ltd’, ’Kesari Tours’ and ‘Hindustan
Construction Co Ltd’. Top 10 advertisers of Services
sector comprised of 4 advertisers from ‘Travel &
Tourism’ and 2 each were from ‘Properties/Real
Estate’, ’DTH Service Providers’ and ‘Airlines’
category.
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| Volume
Growth of Banking/Finance/Investment sector in Print |
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• ‘Print ad volumes of ‘Banking/Finance/Investment’
sector have declined by 10% during Jan-Sep ’09 compared
to Jan-Sep ’08.
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| Share
of Banking/Finance/Investment categories advertised in Print |
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• ‘Banking-Services & Products’,
’Life Insurance’ and ‘Mutual Funds’
were the top 3 categories of ‘Banking/Finance/Investment’
sector in Print during Jan-Sep ‘09.
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| Top
Advertisers of Banking/Finance/Investment sector in Print |
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• ‘SBI (State Bank of India)’, ‘Life
Insurance Corporation of India’ and ‘UTI Asset
Management Co Pvt Ltd’ were the top 3 advertisers
of ‘Banking/Finance/Investment’ sector in Print
during Jan-Sep ‘09.
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| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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