Ice creams advertising on print up by 58
pc in Jan-Apr 2008
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Subject: Snapshot of advertising by Ice Cream category
in Print during Jan-Apr’ 08
(Note: The entire analysis is based on Volumes in Col * Cms) |
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Highlights:
• 58% rise in advertising of Ice Creams in
Print during Jan-Apr '08 compared to Jan-Apr '05.
• ‘Vadilal Enterprise Ltd' leads with 52% share
of overall Ice Cream advertising in Print during Jan-Apr '08.
• ‘Vadilal Ice Cream' was the number one brand
in Print with advertising share of 47% during Jan-Apr '08.
• High share of Ice Cream advertising
in Non Metro Newspapers during Jan-Apr '08.
• Maximum usage of 'Combination Promotion'
for advertising of Ice Cream brands in Print during Jan-Apr
'08.
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Volume Growth of Ice Cream category in Print during Jan-Apr
'08
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• Ice Cream advertising saw a
growth of 58% in Jan-Apr '08 compared to Jan-Apr '05.
• On the contrary,
compared to Jan-Apr '07 Print advertising of Ice Creams has
seen a drop of 42% during Jan-Apr '08.
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Top 10 Ice Cream advertisers in Print during Jan-Apr '08
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• During Jan-Apr
'08, the Top 10 advertisers of Ice Creams in Print contributed
for 90% share.
• 'Vadilal Enterprises
Ltd', 'GCMMF' and 'Havmor' were the Top 3 Ice Cream advertisers
in Print during Jan-Apr '08.
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Top 10 Ice Cream brands in Print during Jan-Apr
'08
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During Jan-Apr '08, 'Vadilal Ice Cream', 'Amul Vanilla Royale'
and 'Havmor Ice Cream' were the top 3 Ice Cream brands in
Print.
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Top 10 brands accounted for 82% share of Ice Creams advertising
in Print during Jan-Apr '08.
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Among the Top 10 brands, 2 each of Ice Cream brands were of
'Valdilal Enterprise Ltd' and 'GCMMF' in Jan-Apr '08. |
State wise advertising share of Ice Cream category in Print
during Jan-Apr '08
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During Jan-Apr '08, Maximum share of Ice Cream advertising
was in Gujarat followed by 'Uttar Pradesh' and 'Maharashtra'
with 19% and 13% share respectively.
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| Ice
Cream advertising in Newspapers and Magazines in the ratio
of 99:1 during Jan-Apr ‘08 |
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Advertising of Ice Creams in Newspapers (Metro, Non Metro
and Mini Metro cities)
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• During Jan-Apr '08, Non Metro
Newspapers had maximum advertising share of Ice Creams i.e.
57% share followed by Metro Newspapers with 26% share.
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Usage of Sales Promotion ad campaign for Ice Creams in Print
during Jan-Apr ‘08
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During Jan-Apr'08, Sales Promotional ad campaigns were used
more in comparison to Brand Promotion for advertising of Ice
Cream brands.
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Among the Sales Promotional ad campaigns,'Combination Promotion'
leads with 70% share followed 'Discount Promotion' and 'Add
on Promotion' with 17% and 10% share respectively.
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Overview of Ice Cream advertising in Print during 2007
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• During 2007, advertising
of Ice Cream Category in Print has seen a dip of 3% compared
to last year.
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High share of advertising of Ice Creams during the 2nd quarter
of 2006 & 2007.
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New Ice Cream brands advertised in Print during 2007
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‘Amul Prolife Probiotic Wellness' topped the chart of
new launches in Ice Cream category in Print during 2007. |
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more such analysis click here...
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