Passenger vehicles advertising
in print up 32 pc in 2008: AdEx Analysis
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Subject: Overview of Passenger Vehicles advertising
in Print during 2008
(Note: The entire analysis is based on Col*Cms)
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| Highlights:
• Print advertising of Passenger Vehicles
saw a rise of 32% during 2008 compared to 2005.
• 'Maruti Suzuki Ltd' was the
Top advertiser in Passenger Vehicles advertising in
Print during 2008.
• 'Tata Indigo CS' topped the
chart of new Passenger Vehicles advertised in Print
during 2008.
• High share of Passenger Vehicles advertising in
Non Metro Newspapers during 2008.
• During
2008, 65% of Passenger Vehicles ads in Print were for
Sales Promotions.
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Passenger Vehicles had contributed for 64%
of overall advertising share of Automobiles in Print during
2008. |
Volume Growth of Passenger Vehicles in Print during 2008
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Compared to 2007, Print advertising of Passenger Vehicles
has seen a drop of 1% during 2008.
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Top 10 Passenger Vehicles Advertisers in Print during 2008
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• 'Maruti Suzuki Ltd', 'Tata Motors
Ltd' and 'Hyundai Motor Ltd' were the Top 3 advertisers of
Passenger Vehicles category in Print during 2008.
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Top New brands of Passenger Vehicles in Print during 2008
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• During 2008, top 3 positions
of the Top 10 new Passenger Vehicles advertised in Print belonged
to 'Tata Motors Ltd viz.'Tata Indigo CS','Tata Indica Vista'
and ‘Tata Sumo Grande’.
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Passenger Vehicles advertising in Newspapers
and Magazines was in the ratio of 96:4. |
Top States in Print advertising of Passenger Vehicles during
2008 |
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• ‘Maharashtra’,
‘Andhra Pradesh’ and ‘Tamil Nadu’
were the Top 3 states in Print advertising of Passenger
Vehicles during 2008.
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Advertising of Passenger Vehicles in Metro/Non Metro/Mini
Metro Newspapers |
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• During 2008, 56% of Passenger
Vehicles advertising was in Non Metro Newspapers followed
by Metro and Mini Metro Newspapers with 33% and 11% share
respectively.
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Analysis for the Types of Advertisement used for Passenger
Vehicles in Print. |
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| • During
2008, ‘Multiple Promotion’ had the maximum share
of overall Sales Promotion ads used for Passenger Vehicles followed
by 'Discount Promotion' and 'Add on Promotion' with 22% and
9% share respectively. |
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