In the past, we have been coming out with a lot of stories on top categories on Print advertising. We at AdEx India, have now decided to bring to you this analysis when done on a Super Category or Sector level. The AdEx India team clubbed all the 550+ individual Product Categories that it monitors into Parent Categories (Sectors). As always, Cars/Jeeps and Two Wheelers were the top categories on Print advertising in 2003. Therefore, we decided to begin with the sector to which these categories belong-the Automotive Sector. No surprises, even as a Sector, the Auto Sector dominated Print advertising in Year 2003 contributing nearly 13% of the money spent on Print advertising. The contribution of the individual categories is shown in the table below.

Note that AdEx India monitors some miscellaneous products or a combination of them, which do not fall under any of the specific Auto category directly, under the Parent category 'Automotive Sector'

On analyzing the contribution of the individual categories to the Automotive sector, the dominance of the two giants Cars/Jeeps and Two Wheelers once again comes to the fore.

As expected, Cars/Jeeps (45%) and Two Wheelers (41%) together contribute to 86% of the Print advertising from the Auto Sector. Commercial Vehicles and Tyres are way behind contributing just 4% each.

Let's look at the top advertisers in this sector now.

There top two places are grabbed by, Hyundai Motor India Ltd and Bajaj Auto, accounting for 11.52% and 10.98% of the advertising share on Print respectively. One can see similar competition for the next 4 places between Maruti Udyog, Hero Honda Motors Ltd, Tata Motors Ltd and TVS Motor Company. Mahindra & Mahindra, LML, Yamaha Motor India Ltd and Toyota Kirloskar, are the other top ones.

We shall come out with more such similar analyses on this sector and it's individual Product Categories shortly.

Keep watching this space for more...!

(Analysis from AdEx India- A Division of TAM Media Research)