Consumer durables advertising in print drops
20 pc in H1 2008 – AdEx Analysis
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Subject: Snapshot of Biscuits
category advertising in Print Jan-Jun ‘08
(Note: The entire analysis is based on Col *Cms)
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Highlights:
• Print advertising of Consumer Durables
saw a drop of 20% during H1 ‘08 compared to H1
‘07.
• ‘Television sets’ had the largest
share of overall Consumer Durables advertising in Print
during H1 ‘08.
• ‘LG Electronics India
Ltd’ was number one advertisers for Consumer Durable
brands in Print during H1 ‘08.
• ‘Samsung Bio Sleep’
was the most advertised new Consumer Durable brand in
Print during H1 ‘08.
• 43% of Consumer Durable brands
were for Sales Promotion in Print during H1 ‘08. |
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Volume Growth of Consumer Durables in Print
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• 20% drop in Print advertising
of Consumer Durables during H1 ’08 compared to H1 ‘07.
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Advertising of Consumer Durables in Print (Non Retail vs.
Retail)
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• Non Retail and Retail players
of Consumer Durables used Print in an advertising ratio of
96:4 during H1 ‘08.
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Share of Sub Categories of Consumer Durables in Print during
H1 ‘08
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• During H1 ’08, 81% share
contributed by the Top 10 sub categories of Consumer Durables
in Print during H1 ‘08.
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Top 3 sub categories of Consumer Durables i.e. ‘Television
Sets’, ‘Air Conditioners’ and ‘Range
of Durables’ together contributed for 52% share in Print
during H1 ‘08.
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Growth in Sub Categories of Consumer Durables in Print
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• Compared to H1 ‘07, ‘Sewing/Knitting
Machines’ recorded maximum advertising growth followed
by ‘Lighting Products’ and ‘Soda/Drink Maker’
among all the sub categories of Consumer Durables during H1
’08.
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Top Key players of Consumer Durables in Print during H1 ‘08
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• 'LG Electronics India Ltd’,
'Samsung India Electronics Ltd' and 'Videocon Industries Ltd'
were the Top 3 players in Consumer Durables advertising in
Print during H1 ‘08.
• 2 brands each
of ‘ITC’ and ‘Gattanis OPG Group’
made it to the Top 10 list of new Biscuit brands advertised
in Print during H1 ’08. |
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New Consumer Durable brands launched in Print during H1 ‘08
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2 brands each of ‘Samsung India Electronics Ltd’
and ‘LG Electronics India Ltd’ made it to the
Top 10 list of new Consumer Durable brands advertised in Print
during H1 ’08.
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‘Samsung Bio Sleep’, ‘LG Direct Cool’
and ‘Onida SM 12 SLH Slim AC’ were the Top 3 new
Consumer Durable brands in Print during H1 ‘08.
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Analysis
of type of Consumer Durable ads in Print during H1 ‘08
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Among all the Sales Promotional ads used for Consumer Durable
brands, ‘Multiple Promotion’, ‘Exchange
Promotion’ and ‘Add on Promotion’ were
used the most during H1 ’08.
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