Confectionaries sector advertising
in print jumps 107 pc in Jan-Apr 09: AdEx Analysis
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Subject:
Overview of Confectionaries sector in Print during Jan-Apr ‘09
(Note: The entire analysis is based on Col*Cms)
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Highlights:
• Print ad volumes of Confectionaries
sector has seen growth of 107%
during Jan-Apr ’09 compared to same period
in 2008.
• ‘Chocolates’
category leads in Print advertising of Confectionaries
sector in Jan-Apr ’09.
• ‘Cadburys
India Ltd’ accounted for 49% of
Confectionaries sector Print
ad pie during Jan-Apr ’09.
• ‘Boomer Gumlairs’
topped the list of new brands of Confectionaries
sector advertised in Print during Jan-Apr
’09.
• 38%
of Confectionaries sector advertising
on Magazines during Jan-Apr '09
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Volume Growth of Confectionaries
sector in Print during Jan-Apr ‘09
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During Jan-Apr ’09, Print advertising of Confectionaries
sector grew by 107% compared to Jan-Apr ’08. |
Share
of Confectionaries sector in Newspapers & Magazine Genres
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During Jan-Apr '09, advertising of Confectionaries sector
in Newspapers and Magazines was in the ratio of 62:38.
• ‘Children’ magazines garnered with 54%
share of overall advertising share of Confectionaries sector
in Magazines, followed by ‘Women’ and ‘News/Current
Affairs’ magazines with 21% and 7% share respectively.
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| Share
of Confectionaries categories in Print during Jan –
Apr’09 |
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• With 34% share ‘Chocolates’ category led
Print advertising of Confectionaries sector during Jan-Apr
’09 followed by ‘Sugar Confectionaries’
and ‘Chewing Gum/Bubble Gum’ with 24% and 25%
share respectively.
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| Top
5 advertisers of Confectionaries sector in Print |
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• ‘Cadburys India Ltd’ had the highest
share i.e. 49% of the overall advertising share of Confectionaries
sector in Print followed by ‘Perfetti Van Melle India
Pvt Ltd’ and ‘Wrigleys’ with 14% and 10%
share respectively.
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| New
Brands of Confectionaries sector advertised in Print during
Jan-Apr ‘09 |
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• Top 3 new brands of Confectionaries
sector advertised in Print were ‘Boomer Gumlaris’,
‘Cadbury Bournville’ and ‘Marbels’ during
Jan-Apr ’09.
• Top 5 new brands of Confectionaries
sector advertised in Print were a mix of 2 brands each of ‘Chocolates’
and ‘Sugar Confectionaries’ categories during Jan-Apr
’09.
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| Contribution
of Metro, Non Metro and Mini Metro Newspapers in advertising
of Confectionaries sector |
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• Metro Newspapers had the
highest share (37%) of total Confectionaries sector advertising
in Newspapers during Jan-Apr '09 followed by Non Metro and Mini
Metro Newspapers with 35% and 28% share respectively.
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| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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