Skin care advertising in
print up 12 pc during 2009: AdEx Analysis
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Subject: Overview of
‘Skin Care’ sector advertising in Print during
2009
(Note: The entire analysis is based on Col*Cms) |
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| Highlights:
• ‘Skin Care’ sector
has seen growth of 24% in its Print ad volumes
during 2009 compared to 2008.
• ‘Range of Skin
Care Products’ category was advertised the
maximum under ‘Skin Care’ sector in
Print during 2009.
• ‘Joy Cosmetics’
was the top advertiser of ‘Skin Care’
brands in Print during 2009.
• ‘Joy Honey Almonds
Skin Care’ and ‘Joy 24 Carat Gold
Moisturising’ of ‘Joy Cosmetics’
were advertised maximum among the new brands of
‘Skin Care’ sector in Print during
2009.
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Volume
Growth of ‘Skin Care’ sector in Print |
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• During 2009, ‘Skin Care’ sector recorded
a growth of 24% in its Print ad volumes compared to 2008.. |
Share
of ‘Skin Care’ categories in Print |
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• ‘Range of Skin Care Products’ with 32%
share was the top category under ‘Skin Care’ sector
advertising in Print followed by ‘Moisturising Lotion/Cream’
and ‘Fairness Cream’ with 24% and 11% share respectively
during 2009. |
| Volume
Growth of ‘Skin Care’ categories in Print |
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• Compared to 2008, ‘Bleach Cream’ category
has seen maximum growth in its Print ad volumes followed by
‘Moisturising Lotion/Cream’ and ‘Face Wash’
categories during 2009.
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| Top
Advertisers of ‘Skin Care’ sector in Print |
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•‘Joy Cosmetics’, ‘Aroma Herbal &
Ayurvedic Industries’ and ‘L 'Oreal India Pvt
Ltd’ were the top 3 advertisers of ‘Skin Care’
sector in Print during 2009.
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New
brands of ‘Skin Care’ sector advertised in Print |
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• ‘Joy Honey Almonds Skin Care’, ’Joy
24 Carat Gold Moisturising’ and ‘Garnier Light
Spf 15’ were the top 3 new brands of ‘Skin Care’
sector advertised in Print during 2009.
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Advertising
share of ‘Skin Care’ sector in Newspapers and
Magazines |
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• Skin Care’
sector advertising in Newspapers and Magazines was in the ratio
of 76:24 during 2009.
• 72% of ‘Skin Care’
sector advertising in Women’s’ magazine genre followed
by ’News/Current Affairs’ and ‘Entertainment
(Movie/TV)’ genre with 9% and 8% share respectively during
2009. |
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Share
of ‘Skin Care’ brands in ‘Metro/Non Metro/Mini
Metro’ Newspapers |
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• 59% advertising
of ‘Skin Care’ brands in ‘Non Metro’
Newspapers followed by ‘Metro’ and ‘Mini Metro’
Newspapers with 22% and 19% share respectively during 2009.
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Usage
of Sales Promotional ad campaigns for ‘Skin Care’
brands |
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| • Among the
Sales Promotional ad campaigns used for advertising of ‘Skin
Care’ brands in print, ‘Add on Promotion’
was used the maximum followed by ‘Multiple Promotion’
and ‘Volume Promotion’ during 2009. |
| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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