Consumer durables advertising
in print up 9 pc in 2009: AdEx Analysis
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Subject: Snapshot of
Consumer Durables advertising in Print during 2009
(Note: The entire analysis is based on Col*Cms)
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| Highlights:
• Print advertising of ‘Consumer
Durables’ increased by 9% during 2009 compared
to 2008.
• 'Television Sets’
was the most advertised category of ‘Consumer
Durables’ sector in Print during 2009.
• ‘LG Electronics
India Ltd’ rules in advertising of ‘Consumer
Durables’ in Print during 2009.
• More than 45% of ‘Consumer
Durables’ ads were for Sales Promotion ad
campaigns in Print during 2009.
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Volume
Growth of Consumer Durables sector in Print |
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• During 2009, 9% growth in ‘Consumer Durables’
advertising in Print compared to 2008. |
Share
of Consumer Durables categories in Print |
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•‘Television sets’ had contributed for 25%
share of overall advertising share of ‘Consumer Durables’
sector in Print followed by ‘Range of Durables’
and ‘Range of Kitchen/Household Products’ with
22% and 10% share respectively during 2009.
•Top 10 categories contributed for 83% share of overall
advertising of ‘Consumer Durables’ sector in Print
during 2009. |
| Growth
in Consumer Durables categories in Print |
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• ‘Thermowares’ was the top category to
record highest growth in its print ad volumes followed by
‘Electric Irons’ and ‘Range of Electrical
Products/Range’ categories during 2009 compared to 2008.
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| Top
Advertisers of Consumer Durables sector in Print |
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• ‘LG Electronics India Ltd’ leads in advertising
of ‘Consumer Durable’ brands in Print followed
by ‘Samsung India Electronics Ltd’ and ‘Videocon
Industries Ltd’ with 10% and 7% share respectively during
2009.
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New
Consumer Durable brands advertised in Print |
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• ‘LG Ultra Slim’, ‘Videocon Satellite
LCD D2h TV’ and ‘Kent Grand Plus Ro’ topped
the list of top 10 new ‘Consumer Durables’ advertised
in Print during 2009.
• Top 10 new brands of ‘Consumer Durables’
sector advertised in Print consisted of 2 brands each of
’Videocon Industries Ltd’, ‘Eveready Industries
India Ltd’ and ‘Samsung India Electronics Ltd’
during 2009.
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Usage
of Sales Promotion ad campaigns for Consumer Durables in Print |
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| • ‘Multiple
Promotion’ accounts for 35% of total Sales Promotional
ad campaign used for ‘Consumer Durables’ in Print
followed by ‘Add on Promotion’ and ‘Exchange
Promotion’ with 19% and 15% share respectively during
2009. |
| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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