OTC sector advertising in
print grows 31 pc in Jan-Oct ’09: AdEx Analysis
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Subject: Overview of OTC sector advertising in Print during
Jan-Oct’09
(Note:T he entire analysis is based on Col*Cms)
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OTC
sector advertising in print grows 31 pc in Jan-Oct
’09: AdEx Analysis |
| Highlights:
• Print ad volumes of OTC sector
have seen growth of 31% during Jan-Oct '09 compared
to Jan-Oct '08.
• 'Health Stimulant/Ginseng'
category contributed the maximum in overall advertising
share of OTC sector in Print during Jan-Oct '09..
• ‘Prince Pharma’
was the top advertiser of OTC products in Print
during Jan-Oct '09.
• High advertising share of OTC sector in
Non Metro Newspapers during Jan-Oct '09. |
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Volume Growth of OTC sector in Print
during Jan-Oct '09
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During Jan-Oct'09, Print ad volumes of OTC sector increased
by 31% compared to same period in 2008. |
Share
of OTC categories in Print during Jan-Oct '09 |
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‘Health Stimulant/Ginseng' category with 32% share led
OTC sector advertising in Print followed by 'Range of OTC
Products' and 'Vitamins/Tonics/Health Supplements' with 25%
and 19% share respectively during Jan-Oct '09. |
| Growing
sub categories of OTC sector in Print during Jan-Oct '09 |
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• Among the OTC categories advertised in Print, 'Glucose
Powders' recorded highest growth in its ad volumes followed
by 'Condoms' and 'Cough Lozenges' during Jan-Oct '09 compared
to Jan-Oct'08
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| Top
Advertisers of OTC sector in Print during Jan-Oct '09 |
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• 'Prince Pharma', 'Ratan Ayurvedic Sansthan' and 'Mankind
Pharma Ltd' were the top 3 advertisers of OTC products in
Print during Jan-Oct '09.
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| New
brands of OTC sector in Print during Jan-Oct '09 |
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• ‘Prince Madrasi Gel’, ‘Multani
Kuka Cough Tablets’ and ‘Baidyanath Sundari
Sakhi’ were the top 3 new brands of OTC sector in
Print during Jan-Oct ‘09.
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Advertising
of OTC Sector in Newspapers and Magazines was in the ratio
of 94:6 during Jan-Oct ‘09 |
| Advertising
of OTC sector in Non Metro/Mini Metro/Metro Newspapers |
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• 'Non Metro' Newspapers with 67% led OTC sector
advertising in Newspapers followed by 'Metro' and 'Mini
Metro' Newspapers with 19% and 13% share respectively during
Jan-Oct '09.
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| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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