Snapshot of Print advertising
during Jan-Sep ‘10 – Part 2– AdEx Analysis
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Subject: Snapshot of Print advertising during Jan-Sep
‘10 – Part 2
(Note: The entire analysis is based on Col*Cms)
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A brief recap of the last week’s Newsletter for Print Advertising during Jan-Sep ‘10-Part 1: |
| Highlights: Print Advertising - Part 1
- 27% growth in Print ad volumes during Jan-Sep ’10 compared to Jan-Sep’09.
- ‘Education’ was the top sector in Print advertising during Jan-Sep ’10.
- ‘Educational Institutions’ has the highest share of all categories advertised in Print during Jan-Sep ’10.
- ‘Naaptol.com’ was the number one advertiser in Print during Jan-Sep ’10.
Highlights: Print Advertising (Top 3 Sectors) – Part 2
Education Sector
- 4% rise in Print ad volumes of Education sector during Jan-Sep ’10 compared to Jan-Sep ’09.
- High share of Print advertising of ‘Educational Institutions’ category under Education sector during Jan-Sep ’10.
- ‘Planman Consultant India P Ltd’ was the number one advertisers under Education sector in Print during Jan-Sep ’09.
Services
- Print ad volumes of Services sector increased by 39% during Jan-Sep ’10 compared to Jan-Sep ’09.
- ‘Properties/Real Estates’ was the top category under Services sector in Print during Jan-Sep ’10.
- ‘Naaptol.com’ occupied the top position in the list of advertisers of Services sector in Print during Jan-Sep ‘10.
Banking/Finance/Investment
- Print advertising of ‘Banking/Finance/Investment’ sector saw a growth of 50% during Jan-Sep ’10 compared to same period in 2009.
- ‘Public issues’ category had the max. share of ‘Banking/Finance/Investment’ sector Print ad pie during Jan-Sep ’10.
- ‘Naaptol.com’ was the top advertiser of ‘Banking/Finance/Investment’ sector in Print during Jan-Sep ’10.
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- During Jan-Sep ’10, Print advertising of Education sector has seen growth of 4% compared to Jan-Sep ‘09.
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Share of categories advertised under Education sector in Print
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- ‘Educational Institutions’ category has the highest share i.e. 73% of overall Education sector Print ad pie during Jan-Sep ‘10.
- ’Coaching/Competitive Exams’ and ‘Computer Education’ occupied the 2nd and 3rd place respectively in the Top 10 list of categories under Education sector.
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Top Advertisers of Education sector in Print during Jan-Sep ‘10
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• 'Planman Consultant India Pvt Ltd', and ‘Annamalai University’ and ‘Vellore Institute of Technology’ were the Top 3 advertisers of Education sector in Print during the Jan-Sep ‘10. |
Volume Growth of Services sector in Print
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• Print advertising of Services sector grew by 39% during Jan-Sep ’10 compared to Jan-Sep ’09. |
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Share of Services sector - categories in Print during Jan-Sep ‘10
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- ‘Properties/Real Estates’ with 32% share led the Services sector in Print during Jan-Sep ’10. ’Hospital/Clinics’ and ‘Internet Services-B2C & Online Shopping’ categories with 20% and 12% share followed at 2nd and 3rd place respectively during Jan-Sep ‘10.
- Top 10 categories share aggregates to 93% of overall Services sector Print ad pie during Jan-Sep ’10.
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Top Advertisers of Services sector in Print during Jan-Sep ’10
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Top 3 advertisers of Services sector in Print during Jan-Sep ’10 were ‘Naaptol.com’, ’Kesari Tours’ and ‘Home Shop 18 India Ltd’. Out of the Top 10 advertisers of Services sector, 5 advertisers belonged to the ‘Internet Services’ category.
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Volume Growth of Banking/Finance/Investment sector in Print
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- Print ad volumes of ‘Banking/Finance/Investment’ sector grew by 50% during Jan-Sep ’10 compared to Jan-Sep ’09.
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Share of Banking/Finance/Investment categories advertised in Print
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- ‘Public Issues’, ’Life Insurance’ and ‘Banking-Services & Products’ were the top 3 categories of ‘Banking/Finance/Investment’ sector in Print during Jan-Sep ‘10.
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Top Advertisers of Banking/Finance/Investment sector in Print
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- ‘Naaptol.com’, ‘Kesari Tours’ and ‘Home Shop 18 India Ltd’ were the top 3 advertisers of ‘Banking/Finance/Investment’ sector in Print during Jan-Sep ‘10.
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