Consumer durables advertising in print dips 12 pc in H1 ’09: AdEx Analysis
|
|
|
Subject:
Snapshot of Consumer Durables advertising in Print during Jan-Jul ‘09
(Note: The entire analysis is based on Col*Cms)
|
|
|
|
Highlights:
•Print ad volumes of Consumer Durables have decreased by 12% during Jan-Jul ’09 compared to same period in 2008.
•‘Television sets’ category has the maximum share of Consumer Durables Print ad pie during Jan-Jul ’09.
•‘LG Electronics India Ltd’ topped the list of advertisers of Consumer Durables in Print during Jan-Jul ‘09
•‘Kent Grand Plus Ro’ was the most advertised new Consumer Durable brand in Print during Jan-Jul’09.
• 60% of Consumer Durables advertising on Non Metro Newspapers during Jan-Jul ‘09. |
|
Volume Growth of Consumer Durables sector in Print
|
|
| •
Print advertising of Consumer Durables has recorded a drop of 12% during Jan-Jul ’09 compared to Jan-Jul ’08. |
Share of Consumer Durable categories in Print during Jan-Jul ‘09 |
|
| • Top 10 categories contributed for 85% share of overall Consumer Durables advertising in Print during Jan-Jul ’09.
• ‘Television sets’, ‘Range of Durables’ and ‘Air Conditioners’ the top 3 categories together contributed for 52% share of overall Consumer Durables advertising share in Print during Jan-Jul ’09.
|
Volume Growth of Consumer Durable categories in Print during Jan-Jul ‘09 |
|
|
•'Tea/Coffee Maker’, ‘Vacuum Cleaners' and 'Room Heater' were the top 3 categories of Consumer Durables sector to record maximum growth in its Print ad volumes during Jan-Jul '09 compared to Jan-Jul '08. |
| Top Advertisers of Consumer Durables in Print during Jan-Jul ‘09 |
|
•Top 10 advertisers share aggregates to 56% of overall Consumer Durables advertising share in Print during Jan-Jul ’09.
•Top 3 advertisers of Consumer Durables in Print were ‘LG Electronics India Ltd’, ’Samsung India Electronics Ltd’ and ‘Videocon Industries Ltd’.
|
| New Consumer Durable brands advertised in Print during Jan-Jul ‘09 |
|
• ‘Kent Grand Plus Ro’, ‘Hitachi Ace Follow Me’ and ‘Panasonic Econ Series’ were the top 3 new brands of Consumer Durables advertised in Print during Jan-Jul ‘09.
• 3 brands of ‘Videocon Industries Ltd’ and 2 brands of ‘Samsung Electronics Ltd’ made it to the Top 10 list of new Consumer Durable brands advertised in Print. |
|
Advertising of Consumer Durable brands in Newspapers and Magazines was in the ratio of 94:6 during Jan-Jul ‘09 |
| Share of Consumer Durables in Metro/Non Metro /Mini Metro Newspapers |
|
• 60% advertising of Consumer Durable brands was on Non Metro Newspapers followed by Metro and Mini Metro Newspapers with 28% and 12% share respectively during Jan-Jul ’09.
|
Share of Sales Promotion ads for the Consumer Durable sector in Print |
|
• 40% of Consumer Durables brands were advertised for Sales Promotion ad campaigns in Print during Jan-Jul ’09.
• ‘Multiple Promotion’ with 27% share leads among all types of Sales Promotion ad campaigns used for Consumer Durables in Print followed by ‘Add on Promotion’ and ‘Exchange Promotion’ with 22% and 17% share respectively. |
| |
| |
