Print
ad volumes of banking & financial services sector up
4 pc: AdEx Analysis
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Subject: Snapshot of
Banking & Financial Services advertising in Print during
FY 2009-10
(Note: The entire analysis is based on Col*Cms)
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| Highlights:
• Print
advertising of 'Banking & Financial Services'
sector grew by 4% during FY 2009-10 compared to
FY 2008-09.
• 'Banking-Services
& Products' was the top category of 'Banking
& Financial Services' sector in Print during
FY 2009-10.
• 'SBI
(State Bank Of India)' occupied the top position
among the top 10 advertisers of 'Banking &
Financial Services' sector in Print during FY
2009-10.
• More
than 45% of 'Banking & Financial Services'
advertising in Metro Newspapers during FY 2009-10.
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Volumes
Growth of Banking & Financial Services in Print during
FY 2009-10 |
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• During
FY 2009-10, 4% rise in Print ad volumes of 'Banking &
Financial Services' sector compared to same period in FY 2008-09. |
Quarterly
advertising share of Banking & Financial Services in Print |
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• Print
ad volumes of ‘Banking & Financial Services’
sector were more than 25% in the last two quarter of the financial
year i.e. 2009 and 2010. |
| Share
of categories of Banking & Financial Services in Print |
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• 'Banking-Services
& Products', 'Mutual Funds' and 'Securities/Sharebroking
Organisation' the top 3 categories accounted for 55% share
of overall advertising share of 'Banking & Financial Services'
sector in Print during FY 2009-10.
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| Top
Advertisers of Banking & Financial Services in Print |
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• Top
10 advertisers share aggregates to 45% of overall advertising
share of 'Banking & Financial Services' sector in Print
during FY 2009-10.
• ‘SBI
(State Bank Of India)’,’Sundaram BNP Paribas Asset
Mgmt’ and ‘Manappuram Finance’ were the
top 3 advertisers of ‘Banking & Financial Services’
in Print during FY 2009-10.
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Top
Brands of Banking & Financial Services in Print |
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• During
FY 2009-10, top 3 brands of 'Banking & Financial Services'
sector in Print were 'SBI (State Bank Of India)','Manappuram
Loan Against Gold' and 'UTI Mutual Fund'.
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Banking
& Financial Services advertising on Metro/Non Metro/Mini
Metro Newspapers |
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During FY 2009-10, maximum advertising of 'Banking & Financial
Services' i.e. 48% on Metro Newspapers followed by Non Metro
and Mini Metro Newspapers with 36% and 16% share respectively.
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| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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