Latest Newsletter from AdEx India, a division of TAM Media
Research
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Snapshot
of Print advertising trends in Q1 2007 |
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Highlights:
• 4% growth in ad volumes in Print in Q1 2007
over Q1 2006
• Publications from South, West & North zones constituted
87% share of ad pie
• ‘Services’ sector had the largest share
• One of the fastest growing sectors in Q1 2007 was
Telecom products
• Educational institutions remained at the No. 1 position
in Q1 ‘07
• Maruti Udyog jumped from Rank 10 to Rank 1 among advertisers
• Automobiles recorded the maximum number of new brand
launches
• Advertising in Fashion & Lifestyle magazines exhibited
remarkable growth of 137%
This week, AdEx India looks at the advertising trends of Print
advertising in the first quarter of 2007. (Note: The entire
analysis is based on Volumes in Column Centimeters.)
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| Growth
in advertising in Print in Q1 2007 over Q1 2006
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| • The first quarter of
2007 witnessed a small rise of 4% in ad volumes compared to
the same period in 2006 |
| Zone-wise
share of ad volumes in Print for Q1 2007
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• Publications
from South zone led the race with the largest chunk of the ad
pie in Q1 2007
• West zone and North zone secured
2nd and 3rd places with 27% and 23% share respectively |
| Top
Sectors in Print during Q1 2007
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• Services and Banking/Finance/Economy
were the top 2 sectors in Print with 13% and 11% share respectively
• Auto and Education sectors tied for 3rd place with
both having approximately 9% share of ad volumes in Q1 07
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| Fastest
growing sectors in Print |
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• Cosmetics secured
the 2nd place with almost twice the growth observed in Textiles/Clothing
• Personal Accessories and Hair Care were also listed
among the top 5 growing sectors in Q1 07 over Q1 06 |
Top
Categories of Q1 07 and their Ranks in Q1 06 |
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Educational Institutions, Corporate/Brand Image and Properties/Real
Estates continued to occupy the Top 3 positions in Q1 07
• Among the Automobile categories, Cars/Jeeps saw a
shift of two places. However, two-wheelers moved two places
down in Q1 07 |
Top
Advertisers of Q1 07 and their Ranks in Q1 06 |
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• Maruti Udyog jumped 9
places to the No. 1 position in Q1 07
• Tata Sky,
launched in August 2006, secured a position in Top 10 list in
Q1 07
• Royal Government of Bhutan and Tata Teleservices
which didn’t find a place among Top 10 players in Q1 06,
leaped to 7th and 10th place respectively in Q1 07 |
| New
Brand launches in Print in Q1 of 2007 |
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• A total 13,869
new brands were launched in Print in Q1 of 2007 (i.e., 4% dip
in count of new brands launched over Q1 06)
• 6 of
the Top 10 new entrants belonged to Automobiles sector
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Bajaj Discover/Pulsar DTS-I, Maruti Suzuki Swift Diesel and
Tata Indigo XL were the top three rankers in Q1 07 |
Share
of Newspaper and Magazine Genre in Print |
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• In Newspapers, General
Interest genre had the lion’s share of 91% in Q1 07
• In Magazines, Women’s and News/Current Affairs
together contributed 44% share of ad volumes |
Fastest
growing genres in Newspapers and Magazines |
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• Youth followed by Information
Technology genre registered the maximum growth of 52% and 33%
in Newspapers during Q1 2007
• Among Magazines, Fashion
& Lifestyle was the fastest growing genre with 137% growth
in ad volumes in Q1 07 over Q1 06
• Business/finance/Economy
was common among the Top 5 growing genres in Newspapers and
Magazines |
Contribution
of advertising in Metro vs Non-Metro newspapers |
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• Non-Metro city newspapers
grabbed 53% share of advertising pie, whereas Metro cities
had a 36% share |
| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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