Innovative ad layouts in print increase by
3 pc in 2007: AdEx Analysis
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Highlights:
• Innovative ad layouts in Print increased
by 3% in 2007 compared to 2006.
• ‘Figured Outlined' was the most preferred Innovative
ad layout in Print during 2007.
• ‘Telecom Products’ sector accounted for
40% share of overall Innovative ad layouts used in Print.
• ‘Publications/Books' category
had used maximum number of Innovative shapes in 2007.
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(Note: The entire analysis is based on Col. Cms)
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Growth in Print Innovative ads
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• During 2007 Print Innovative
ad layouts witnessed a growth of 3% compared to previous year.
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Quarterly share of Print Innovative ad layouts
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• Innovative
ad layout was at its maximum during the last quarter of 2007,
while in 2006, it was maximum during the first quarter of
the year.
• Compared to
1st half of year 2007, innovative ad layout increased by 50%
in 2nd half of the same year.
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Share of Innovative ad layouts (Metro/Non Metro/Mini Metro)
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Non Metro Newspapers had recorded maximum share of 61% of
overall Innovative ad layouts in Print followed Metro and
Mini Metro Newspapers with 27% and 13% share respectively.
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Share of different Innovative ad layouts
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• ‘Figured Outline' had
the highest share of 44% followed by ‘Jacket’
and ‘L shape’ with 17% and 12% share respectively
during 2007.
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Top 5 Shapes with Maximum Growth in 2007 over 2006
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‘1 Shape' had observed maximum growth in number of ad
layout in 2007 compared to 2006.
•
Shape' had observed
maximum growth in number of ad layout in 2007 compared to
2006. |
Top 5 Sectors with maximum use of Innovative ad
layouts
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• ‘Telecom Products’
leads with 40% share of overall Innovative ad layouts used
in Print during 2007.
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At 2nd and 3rd position were ‘Personal Healthcare’
and ‘Media’ sector with 9% and 8% share respectively
during 2007
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Top 5 Sectors with maximum use of Innovative ad layouts
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• During 2007, ‘Publication/Books’
had used maximum Innovative shapes followed ‘Events’
at 2nd place with 13 shapes.
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‘Independent Retailers’, ‘Educational Institutions’
and ‘Cars/Jeeps’ shared the 3rd place each with
10 Innovative shapes.
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