Key Findings:
· Cement Advertising grows 70% in Press in 2004 compared to 2003.· Cement Advertising grows 70% in Press in 2004 compared to 2003.
· Q2 sees the maximum advertising across 2000-04 in Press, though 2001 was an exception.
· During 2000-03, the maximum advertising spends was observed in 2000.
· ‘The Associated Cement Corp.” bags the top position in 2004 in Press.

This week, AdEx India looks at category-Cement. Let’s look at its advertising spends in Press 2004.

2004 witnesses a growth of 70% in Cement advertising compared to 2003.
When do Cement advertisers prefer to spend across the year? The graph below gives the answers.

Summer season gets the maximum advertising across 2000-04 whereas 2001 shows maximum advertising in Q4.
Let’s look at its advertising spends in the past years.

2000 shows the maximum advertising across the past years (00-03) in Press.
Let’s look at the Top 5 Spenders in Press in 2004?

The graph shows that ‘The Associated Cement Co. Ltd.’ tops Cement advertising (with 28% of the advertising share) followed by ‘Lafarge India Ltd’ at the 2nd position whereas ‘Ambuja Cement’ gets the 3rd position.

We shall be coming out with similar analyses on other categories in the coming weeks.

(Analysis from AdEx India- A Division of TAM Media Research)

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