Internet portals advertising in print jumps
89 pc in Jan-Jul 2008: AdEx Analysis
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Subject: Overview of Internet
Portals advertising in Print during Jan-Jul ‘08
(Note: The entire analysis is based on Col*Cms)
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Highlights:
• Print advertising of Internet Portals
grew by 89% during Jan-Jul ’08 compared to Jan-Jul’07.
• Travel & Tourism’ portals had maximum
advertising share of overall Internet Portals advertised
in Print during Jan-Jul ‘08.
• ‘www.ezeego1.com’
was the Top website among all the Internet Portals advertised
in Print during Jan-Jul’08.
• 37% of Internet Portal ads
in Print were for Sales Promotion during Jan-Jul ’08. |
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Explanation
for the categories of Internet Portals
1. B2C & Online Shopping: A virtual retail shopping
space specifically for internet savvy clients.
2. Jobs: Portals providing online platforms for Job offers
and Recruitment facilities under one roof.
3. Matrimonial: Match making portals for
the prospective brides and grooms.
4. Properties/Real Estate: An online portal
providing facilities like buying, selling and giving information
of Properties/Real Estate.
5. Travel & Tourism: Website providing information and
confirming tour packages which includes details for place
of visit, travel and stay details etc.
6. General: Website other than the above five categories come
under the General category. It includes mailing facilities,
Chatting facilities, blogs, financial, sports, Astrology,
games and others.
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Volume Growth of Internet Portals in Print during Jan-Jul
'08
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• Print advertising of ‘Internet
Portals’ has seen a growth of 89% during Jan-Jul ’08
compared to same period in 2007. |
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Advertising of Internet Portals in Newspapers and Magazines
during Jan-Jul '08
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• Advertising of ‘Internet
Portals’ on Newspapers and Magazines was in the ratio
of 95:5 during Jan-Jul’08.
• ‘Maharashtra’, ‘Delhi’
and ‘Karnataka’ were the Top 3 states in advertising
of ‘Internet Portals’ in Newspapers during Jan-Jul
’08.
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Share of categories of Internet Portals in Print during
Jan-Jul '08
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• Portals related to ‘Travel
& Tourism’ garnered a high share (41%) of overall
‘Internet Portals’ advertised in Print, followed
by ‘General’ and ‘B2C & Online Shopping’
websites with 23% and 22% share respectively during Jan-Jul’08.
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Top Websites advertised in Print during Jan-Jul '08
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• 53% share contributed by the
Top 10 websites advertised in Print during Jan-Jul’08.
• Top 3 websites advertised in
Print during Jan-Jul ’08 were ‘www.ezeego1.com’,
‘www.shine.com’ and ‘www.makemytrip.com’.
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Analysis of Type of advertisement used for Internet Portals
in Print
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• 37% of advertisements of ‘Internet
Portals’ in Print were for Sales Promotional campaigns
during Jan-Jul ’08.
• Among the Sales Promotional
campaigns used for ‘Internet Portals’, ‘Discount
Promotion’ had the largest share of 45% followed by
‘Contest Promotion’ and ‘Multiple Promotion’
with 22% and 20% share respectively.
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