Cellular phone service advertising
in print falls 13 pc during H1 2010: AdEx Analysis
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Subject: Overview of
Cellular Phone Service advertising in Print during H1’2010
(Note: The entire analysis is based on Col*Cms)
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Highlights:
• Print advertising of ‘Cellular
Phone Service’ decreased by 13% during H1
‘2010 compared to H1 ‘2009.
• ‘Unitech Wireless Pvt Ltd’
was the top advertiser of ‘Cellular Phone
Service’ in Print during H1 ‘2010.
• ‘Uninor 24X7 Badalta Disco Plan’
was the top new brand under ‘Cellular Phone
Service’ in Print during H1 ‘2010.
• Maximum advertising of ‘Cellular
Phone Service’ in Non Metro Newspapers during
H1 ‘2010. |
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Volume
Growth of ‘Cellular Phone Service’ in Print |
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•
Print ad volumes of ‘Cellular Phone Services’
decreased by 13% during H1 ‘2010 compared to H1 ‘2009. |
Top
Advertisers of ‘Cellular Phone Service’ in Print |
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•
‘Unitech Wireless Pvt Ltd’ had the contributed
the maximum i.e. 24% in overall advertising share of ‘Cellular
Phone Service’ in Print followed by ‘Tata Teleservices’
and ‘Bharat Sanchar Nigam Ltd’ with 21% and 16%
share respectively during H1 ‘2010. |
| Top
New ‘Cellular Phone Service’ advertised in Print |
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• ‘Uninor
24X7 Badalta Disco Plan’, ‘Virgin Mobile Prepaid’
and ‘Matrix International Roaming SIM Card’ were
the top 3 new ‘Cellular Phone Service’ advertised
in Print during H1 ‘2010.
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Advertising
of ‘Cellular Phone Service’ in Newspapers and
Magazines was in the ratio of 99:1 during H1 ‘2010. |
| Advertising
of Cellular Phone Service in Metro/Non Metro/Mini Metro Newspapers |
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•
‘Non Metro’ Newspapers had 59% share of overall
advertising of ‘Cellular Phone Service’ in Newspapers
followed by ‘Metro’ and Mini Metro’ Newspapers
with 25% and 16% share respectively during H1 ‘2010.
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| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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