Latest Newsletter from AdEx India, a division of TAM Media
Research
|
|
|
| Advertising
by Real Estate firms on Print in H1 2007 |
|
|
|
Highlights:
• Advertising by Real Estate firms saw a dip
of 5% in H1'07 compared to H1'06 on Print
• Q4 saw the maximum ad volumes across 2005-06
• Sector ‘Real Estate’ garnered 85% of advertising
by firms in H1 ‘07
• Advertising ratio of 70:30 by National and Local players
• Real Estate players saw 57% of ad volumes however
Supplements had a share of 43%
• In Supplements, 61% of advertising were accounted
by Real Estate based supplements
• HDIL topped advertising in the Main Issue whereas
Reddy Structures leads in Supplements
• Approx. 260 ads/day on an average by Real Estate firms
in newspapers
|
This
week, AdEx India looks at the advertising trend on Print during
the first half of 2007
(Note: The entire analysis is based on Column Centimeters)
|
| Advertising
by Real Estate firms on Print in H1 07 vs. H1 06
|
|
•
Advertising by Real Estate firms saw a 22% rise in Magazines
however a dip of 6% in Newspapers in H1 07 over H1 06
• Advertising ratio of 97:3 used in Newspapers and Magazines
|
|
Quarterly share of advertising by Real Estate players
on Print
|
|
•
Real Estate players focused their advertising during the festive
season on Print
|
| Advertising
across various Sectors on Print in Jan-June’07
|
|
• Apart
from Real Estate sector, the firms also focused on Event based
advertising and Public Issues
• H1 07 saw event based advertising by Technopak for
‘8th Marketing Retail Conclave’ on Print
• Advertising in Public Issues recorded a growth of
1.6 times in H1 07 over H1 06
|
Share
of advertising in Main Issue and Supplements in H1 07
|
| |
•
Compared to H1’06, advertising in Supplements registered
a rise of 35% in H1’07 whereas Main Issue saw a dip of
23%
• A high 61% of advertising by Real Estate
players in Real Estate based supplements
|
Share
of National vs. Local Real Estate players in H1 ’07
|
| |
•
Local Real Estate players which accounted to 31% of ad volumes
saw a rise of 16% in H1 07 over H1 06 whereas there was a
dip of 13% in advertising by National players
|
Top
Real Estate players in Main Issue and Supplements
|
|
|
•
Parsvanath Developers and Vian Infrastructure secured their
positions in the Top 10 list in Main Issue and Supplements
in H1 07
|
Average
Ads/Day by Real Estate players in Newspapers
|
|
|
•
H1 07 saw approx. equal number of ads per day by Real Estate
firms in newspapers compared to H1 06
|
| Watch
out for forthcoming interesting analyses in future.
(Analysis from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
|
| |
