Beverage sector advertising
in print up 13 pc in Jan-May ’09: AdEx Analysis
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Subject:
Overview of Beverages sector in Print Jan-May ‘09
(Note: The entire analysis is based on Col*Cms)
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Highlights:
• Print advertising of Beverages
sector grew by 13% during Jan-May ’09
compared to same period in 2008.
• Maximum advertising
of ‘Tea’ brands in
Print during Jan-May ’09.
• ‘Coca Cola
India Ltd’ and ‘Pepsi
Co’ were the Top 2 advertisers
of Beverages sector in Print
during Jan-May ‘09.
• ‘7 Up Nimbooz’
was the most advertised new brand of Beverages
sector in Print during Jan-May ’09.
Print Data Available
till
Metro Newspapers: 30th May ’09; Non Metro
Newspapers and Magazines: 23rd May’09 |
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Volume Growth of Beverages sector
in Print during Jan-May ‘09
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Print ad volumes of Beverages sector has seen growth of 13%
during Jan-May ’09 compared to Jan-May ’08. |
Share
of Beverages categories in Print during Jan-May ‘09
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| •‘Tea’
category had the maximum share i.e. 34% of the overall Beverages
sector advertising in Print followed by ‘Aerated Soft
Drink’ and ‘Non Aerated Soft Drink’ with
20% and 17% share respectively. |
| Top
Advertisers of Beverages sector in Print |
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• During Jan-May ’09, ‘Coca Cola India Ltd’,
‘Pepsi Co’ and ‘Mohani Tea Leaves Pvt Ltd’
were the Top 3 advertisers of Beverages sector in Print..
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| New
Brands of Beverages sector in Print |
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• ‘7 Up Nimbooz’, ‘Brooke Bru Roast
Ground’ and ‘Dabur Real Litchi Nectar’
were the Top 3 new brands of Beverages sector advertised
in Print during Jan-May ’09.
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Beverages sector advertising on Newspapers
and Magazines was in the ratio of 94:6. |
| Share
of Beverages sector in Metro/Non Metro/Mini Metro Newspapers
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• ‘Non
Metro’ Newspaper had 54% share of overall advertising
of Beverages sector in Newspapers followed by ‘Metro’
and ‘Mini Metro’ with 34% and 11% share respectively
during Jan-May ’09..
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| Usage
of Sales Promotion for Beverages brands in Print
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• ‘Contest Promotion’
had the maximum share (47%) of overall Sales Promotional ads
of Beverages sector advertised in Print followed by ‘Add
on Promotion’ and ‘Volume Promotion’ with
30% and 20% share respectively during Jan-May ’09.
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| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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