A brief recap of Part 1 of Print Advertising
in Q1 2008
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Highlights
(Part 1):
• 5% growth in Print advertising during Q1‘08
over Q1’07.
• Newspapers had the largest share of 95% of Print ad
pie in Q1’08.
• ‘Social Advertisements’ lead with 9% share
followed by ‘Educational Institutions’ with 7%
share in Q1 ’08.
• ‘BSNL’ topped the advertisers
list in Print during Q1 ’08.
• High share of advertising in Non
Metro Newspapers.
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Highlights (Part 2):
• Main Issue garnered a high share of 81% of
overall Newspaper advertising during Q1 '08.
• During Q1 ’08, ad volumes of Radio Channel Promotions
in Print was twice that of Q1 ’07.
• Whereas, TV Channel Promotions grew by 43% in Print
during Q1'08 compared to Q1'07
• Sales Promotional ads had 15% share
in total Print ads during Q1'08
• ‘L Shape’ ad layouts
were used maximum during Q1’08.
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(Note: The entire analysis is based on Col. Cms)
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Share of Newspapers advertising (Main vs Supplements)
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• During Q1' 08, Main Issue and
Supplements were used in an advertising ratio of 81:19..
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Volumes Growth in Radio Channel Promotion in Print during
Q1’ 08
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Compared to Q1'07 Radio Channel Promotions saw a growth of
1.2 times in Print during Q1'08
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Volume Growth of TV Channel Promotion in Print during Q1
‘08
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During Q1 ’08, TV Channel Promotions grew by 43% in
Print compared to Q1’07
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Brand Promotion: 83%, Sales Promotion: 15% and Others:
2%
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Analysis of Sales Promotional Ad Campaign during Q1’
08
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• Compared to Q1'07 Sales Promotional
Ads recorded a growth of 13% during Q1'08
• Among Sales
Promotional Ad campaigns, Discount Promotions led with 34%
share followed by 'Multiple Promotions' and 'Add-on Promotions'
with 22% and 17% share respectively
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Top 5 Innovative ad layouts used in Print during Q1’08
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During Q1'08, 41% share of Innovative ad layouts were constituted
by 'L Shape' followed by 'Figured Outline' and 'Jacket' shape
with 24% and 15% shares respectively.
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Top 5 Categories using Innovative ad layouts in
Print during Q1 ‘08
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• During Q1'08, 'Tea'
brands used the maximum innovative ad layouts followed 'Edible
Oils' and 'Publications/Books' categories
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For
more such analysis click here...
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