Trends in Beauty Products advertising in Print in 2006:
AdEx study
Wednesday, January 31st, 2007
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Highlights:
• A 4% rise in print ad volumes of Beauty Products in
2006 over the previous year
• A high 52% share garnered by Hair Dyes, Fairness Creams
and Range of Skin Care Products
• Most of the advertising of Beauty Products contributed
by publications from the West and North zones
• October 2006 saw a huge peak in Beauty Products ads
• Newspapers garnered 2/3 of the ad volumes
• Tough competition between L’Oreal India and
HLL
• Maximum usage of Innovative ad layouts
by ‘Navjeevan Hair Oil Satrita Herbal’
This week, AdEx India looks at the advertising trends in Beauty
Products sector in Print in 2006. (Note: The entire analysis
is based on Volumes in Column Centimeters) |
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Growth
in ad volumes of Beauty Products in Print in 2006 over 2005
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• Beauty Products
saw a small 4% rise in ad volumes in 2006 compared to the previous
year
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Share of sub-categories in Beauty Products in Print
in 2006
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• Top 5 sub-categories
had a 70% share of ad volumes
• Beauty Products advertising in print driven by Hair
Dyes, Fairness Creams and Range of Skin Care Products
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5 sub-categories with the maximum growth in ad volumes in
Print in 2006
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• Hair Conditioners
had the maximum 6 times growth in ad volumes in 2006 over
2005
• Other 4 sub-categories had nearly equal growth in
ad volumes |
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wise share in Beauty Products advertising in Print in 2006
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A high share of advertising of Beauty Products went to publications
from the West zone (30%) and North zone (25%)
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Monthly
advertising trend of Beauty Products in Print in 2006
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The last quarter of 2006 saw maximum advertising by Beauty
Products, with a huge peak in October
• October saw high advertising by Fairness Creams, Range
of Skin Care Products, etc.
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Share
of advertising by Beauty Products in Newspapers and Magazines
in 2006 |
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| • Newspapers
had a large 68% share of Beauty Products advertising; 32% share
belonged to Magazines |
Genre
of Newspapers and Magazines used by Beauty Products in 2006 |
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• Among Newspapers,
advertising skewed towards General Interest genre
• A high 56% share of ad volumes of Beauty Products contributed
by Women’s magazines followed by 24% share by General
Interest magazines |
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Top 5 Advertisers of Beauty Products
in Print in 2006 |
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• Top 5 Advertisers
contributed 46% share of ad volumes in Beauty Products category
• Close competition between L’Oreal India and HLL
with 13% and 12% shares respectively |
Sub-categories
with the maximum new brands launched in Print in 2006 |
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• 57% of new
brands launched belong to the Top 5 sub-categories
• ‘Range of Skin Care Products’ had the maximum
18% share of new brands launched in Print in 2006 |
Top
10 new brands launched in Print in 2006 |
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• Among the
new entrants, 4 of the top 10 belonged to Fairness Creams
• ‘Eva Nourish Moisturizer’ topped among new
entrants followed by ‘Fair & Lovely Active Sun Block’
in 2006 |
Innovative
ad-layouts used by Beauty Products in Print in 2006 |
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• Maximum usage
of Figure Outline and L-shaped ad layout by Beauty Products
in Print in 2006
• 2006 saw high usage of innovative ad layouts by ‘Navjeevan
Hair Oil Satrita Herbal’ followed by ‘Fair &
Lovely Multivitamin’ |
| Watch out for forthcoming
interesting analyses in future. |
| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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