Pharma Sector Advertising
in Print medium rises 21% in H1 2005: AdEx study
September 01, 2005 |
|
Key Findings:
• Growth witnessed in Pharma Sector advertising across
2000 to 2004 in Print .
• 21% rise in Press advertising in the 1st half 2005 compared
to 1st half 2004.
• 37% of ad spends in Pharma Sector contributed by Vitamins/Tonics/
Health Supplements category.
• Zandu Pharmaceuticals tops the advertiser list in the
1st half of 2005
• 85% of advertising spends in Newspapers.
This week, AdEx India looks at the ‘Pharma
Sector’. The table below shows the list of
categories considered in the Pharma Sector.
|
 |
| Categories
in Pharma Sector |
| Digestives |
| Vitamins/Tonics/Health
Supplements |
| Medicated
Skin Treatment |
| Analgesic/Cold
Tablets |
| Antiseptic
Creams/Liquids |
| Glucose
Powders |
| Cough
Syrups |
| Cough
Lozenges |
| OTC
Products Range |
| Medicated
Dressings |
|
Gripe Water |
|
|
Let’s
take a look at the growth in Pharma Sector advertising spends
during the past years 2000-04 in Print medium.
|
|
• 2001 saw
maximum growth of 154% in Pharma Sector ad spends.
•Least growth of 1% in advertising in 2004
Has the advertising spend in Pharma Sector increased in the
1st half of 2005 compared to its spend in the 1st half of the
previous year in Print medium? The chart below gives the answers
|
| |
|
• 21% rise in advertising spends in Pharma Sector during
the 1st half of 2005 compared to the 1st half of 2004
Which category in Pharma Sector got the maximum advertising
spends during the 1st half of 2005 in Print?
|
| |
• 37% advertising
share in Pharma Sector is contributed by Vitamins/Tonics/Health
Supplements category.
• OTC Products Range category in 2nd position with 35%
share
Let’s look at the Top 10 advertisers in terms of spends
in Print during the 1st half of 2005. |
| |
• Zandu Pharmaceutical
tops the advertiser list with 8% share in the 1st half of 2005
closely followed by Ratan Ayurvedic Sansthan & Dumex India
at 2nd & 3rd positions.
Which kind of publication -- Newspapers or Magazines -- was
preferred by the Pharma Sector in the 1st half of 2005? The
pie chart below gives the answers |
| |
• 85% of
the advertising spends in Newspapers
• Magazines got only 15% share
We shall be coming out with similar analyses on other categories
in the coming days. |
| |
| |
| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
|
| |
