Services sector ads in print
up 37 pc during Jan-Aug 2010: AdEx Analysis
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Subject: Overview of
Services sector* advertising in Print during Jan-Aug‘10
(Note: The entire analysis is based on Col*Cms)
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| Highlights:
• 37% growth in Print advertising
of 'Services' sector during Jan-Aug*'10 compared
to Jan-Aug'09.
• 'Properties/Real Estate'
was the top category under 'Services' sector in
Print during Jan-Aug*'10.
• 'Naaptol.com' was the
top advertiser under 'Services' sector in Print
during Jan-Aug*'10.
• Non Metro and Metro Newspapers
each contributed almost equally in overall advertising
share of 'Services' sector in Newspapers.
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Volume
Growth of Services sector in Print during Jan-Aug*’10 |
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• During Jan-Aug*'10, 'Services' sector has seen rise
of 37% in its Print ad volumes compared to Jan-Aug'09. |
Share
of categories under Services sector in Print |
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• 'Properties/Real Estates' with 33% share leads 'Services'
sector advertising in Print followed by 'Hospital/Clinics'
and 'Internet Service-B2C & Online Shopping' category
with 20% and 11% share respectively during Jan-Aug*'10. |
| Top
10 Key Advertisers of Services sector in Print |
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• 'Naaptol.com', 'Kesari Tours', 'Home Shop 18 India
Ltd' were the top 3 advertisers of 'Services' sector in Print
during Jan-Aug*'10. |
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| Top
10 New brands of Services sector advertised in Print |
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• ‘www.techgig.com’, ‘Omaxe Water
Front’ and ‘Airtel Digital HD’ occupied
the top 3 position in the top 10 list of new brands of Services
sector advertised in Print during Jan-Aug*’10. |
Advertising
of ‘Services’ sector in Newspapers and Magazines
was in the ratio of 96:4 during Jan-Aug*’10. |
Share
of Services sector advertising in Metro/Non Metro/Mini Metro
Newspapers |
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| • Non Metro
Newspapers accounted for 44% share of overall advertising of
'Services' sector in Newspapers closely followed by Metro Newspapers
with 40% share during Jan-Aug*'10. |
Usage
of Sales Promotional ad campaigns for Services sector in Print |
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| • Among the
Sales Promotional ad campaigns used for 'Services' sector in
Print, 'Add on Promotion' was the most preferred sales promotion
followed by 'Discount Promotion' and 'Multiple Promotion' with
25% and 24% share respectively during Jan-Aug*'10. |
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