Retail sector advertising
in print dips 10 pc in H1 ’09: AdEx Analysis: AdEx
Analysis
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Subject:
Overview of Retail sector advertising in Print during Jan-Jul
‘09
(Note: The entire analysis is based on Col*Cms)
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| Highlights:
• Print ad volumes of Retail sector declined
by 10% during Jan-Jul '09 compared to Jan-Jul '08.
• 'Independent Retailers' has
the highest share of Retail sector advertising in Print
during Jan-Jul '09.
• ‘Pantaloons Retail India Ltd’ topped
the list of advertisers of Retail sector in Print during
Jan-Jul '09.
• Half of the Retail sector advertising in Non
Metro Newspapers during Jan-Jul '09. |
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The
Retail sector is further divided into Independent
Retailers, Other Retail Categories
and Display Shop segments.
Shops like the Pantaloons, D Mart etc form the
Independent Retail category.
The Display shop category
consists of all the display retail shops like
A to Z Footwear, Afia Travels etc. Local retailers
of companies for e.g. retailers of Samsung refrigerators
are classified as the Retail
categories. |
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Volume Growth of Retail sector
advertising in Print during Jan-Jul ‘09
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Print advertising of Retail sector has seen de-growth of 10%
during Jan-Jul '09 compared to same period in 2008. |
Share
of sub categories under Retail sector in Print during Jan-Jul
‘09 |
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'Independent Retailers' has the max. share i.e. 60% of overall
Retail sector advertising in Print followed by 'Other Retail
categories' and 'Display Retail Shops' with 20% and 19% share
respectively during Jan-Jul '09. |
Top
Advertisers of Retail Sector in Print during Jan-Jul ‘09 |
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• ‘Pantaloons Retail India Ltd’ was the
top advertiser followed by 'Maruti Suzuki Ltd' and 'Hyundai
Motor India Ltd ' from the ‘Other Retail Categories’
at the 2nd and 3rd position in the top 10 advertisers list
of Retail sector in Print during Jan-Jul '09.. |
Advertising
of Retail sector in Newspapers and Magazines
was in the ratio of 97:3 during Jan-Jul ‘09. |
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| Advertising
of Retail Sector in Metro, Non Metro and Mini Metro Newspapers |
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• During Jan-Jul '09, Non Metro Newspapers accounted
for 50% of overall Retail sector advertising in Newspapers
followed by Metro and Mini Metro Newspapers.
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| Usage
of Sales Promotion ads for advertising of Retail Sector in
Print |
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• Sales Promotion ad campaigns accounted for 47%
share of total Retail sector ads in Print during Jan-Jul
‘09.
• 'Discount Promotion' has the maximum usage i.e.
36% share of total Sales Promotion ad campaigns in Print
followed by 'Multiple Promotion' and 'Add on Promotion'
with 35% and 14% share respectively.
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